In the face of increasingly fierce competition in the domestic car market, Brilliance Automotive is looking for a new “blue oceanâ€, and the special-purpose vehicle market is one of the new growth points it has found. On October 13, Shenyang Huachen Special Purpose Vehicle Co., Ltd., which was just established in June, held a special promotion conference for new products for Brilliance Special Purpose Vehicles in Shenyang. The general manager of the company, Wang Hui, expressed with confidence: “The company will strive to achieve various types by 2013. The target of producing and selling 100,000 vehicles for special vehicles entered the top 3 in the country and became one of the largest private car companies in China.
Brilliance production of medical rescue vehicles
Based on the four bases to strengthen and expand the special vehicle business
In recent years, with the increasing demand for special vehicles from all walks of life, the professional vehicle market has a relatively independent market space and a more defined customer base. Major auto manufacturers have continuously increased their market demand for special vehicles. With the development efforts, the development prospect of special vehicles is very broad.
“In 2004, the growth rate of domestic sales of special vehicles was 32%, and the average annual growth rate of domestic special vehicles since 2005 was around 25%, which was higher than the average growth rate of cars. Under the circumstances that domestic car sales profits are getting lower and lower, The special car market with a high profit rate has attracted the attention of major auto makers."
According to Wang Hui, the Brilliance Special Purpose Vehicle will be based on Shenyang, Dalian, Shanghai, and Sichuan. The four bases will eventually realize the socialized production of the refitting companies, that is, all types of high-quality chassis that are recognized by the users can be modified.
Shenyang Shenyang Daoyi Special Vehicle Division headquarters in Shenyang is mainly responsible for the Brilliance Jinbei basic high value-added conversion products, and Tieling base is responsible for the production of Brilliance Jinbei basic low-value-added, high-volume modified products. Dalian Base produces small-batch, high-value-added retrofit products and personalized modifications. The Sichuan base will be refitted around SUVs, pickups, and microfabricated products produced at the Brilliance Mianyang base. The Shanghai base will mainly produce mid-range ambulances.
It is understood that Brilliance Special Vehicles will follow the development principle of “Integrating Special Vehicle Resources and Expanding the Special Purpose Vehicle Marketâ€, and accelerating the special vehicle program based on the strategic direction of “first-class enterprises, two partners, three teams, and four basesâ€. Achieve "level improvement, breakthrough in joint ventures."
To establish a joint venture and cooperation company in 2010
Shenyang Huachen Special Vehicle Co., Ltd. production workshop
According to reports, according to the Brilliance Special Vehicle Development Plan, Shenyang Brilliance Special Vehicle Co., Ltd. will set up a joint venture and cooperation company in the middle of 2010 or the second half of the year to enhance product technology and level of special vehicles through cooperation and enrich product lines.
According to the medium and long-term product planning of Huachen Group, by 2013, based on the formation of sea lions and Garris, the company’s special vehicles will cover all models of the Chinese series to the H2 series, and will also derive light trucks, medium trucks, heavy trucks and CMB buses. Various models such as buses and buses will be developed and remodeled. The major platforms will form six product lines: refrigerators, freezers, specialized medical rescue vehicles, interior and exterior trims, H2 sea lions, large heavy trucks, and large passenger vehicles. Balance, high value-added product-based product pattern.
Pursuant to the current conditions and development strategy of the Huachen Group Special Purpose Vehicle Division, this year Brilliance Special Vehicles Co., Ltd. will produce sea lion rescue series, mobile testing vehicles, Chinese police patrol vehicles, A2 taxis, sea lions freezers, Wagon medical service vehicles and Bulletproof armored car.
New product qualification list is filed by Brilliance
At this new product promotion meeting, Brilliance Special Vehicles Co., Ltd. officially launched high-tech and high-value-added products such as sea lions, Garris luxury ambulances and road command vehicles, barrier-free vehicles, food inspection vehicles and refrigerated trucks. car.
Wang Hui told Sina Automotive that since the company’s first modified car was off the assembly line on June 14, the company has provided 1,413 modified cars to the market by the end of September. At present, the company's first phase of the project in Shenyang Daoyi has been completed and put into production, with a maximum annual output of 10,000 vehicles. By the end of next year, the company's second-phase project in Shenyang Daoyi is expected to be completed, with a maximum annual output of 30,000 vehicles.
Wang Hui said: "In the future, Brilliance will register a new special vehicle group company to conduct unified management of special vehicle assets, and no longer authorize other companies to modify the qualifications. In the future, Brilliance will introduce a unified conversion standard, the qualification list of all new products. All are managed by the group and submitted for unified application."
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