The newly established Asian headquarters and R&D center of German Continental Group, a parts supplier in Shanghai's Yangpu District, was officially completed and put into operation. The new Asia headquarters and R&D center is another important milestone for the Continental Group in China and Asia. It aims to further deepen the localization strategy, consolidate its leading market position, and provide more effective and advanced technical support for local auto manufacturers. .
The new site is located in the R&D and clustering area of ​​Dalian Road, Yangpu District, Shanghai. This building is not only the Asian headquarters of the Continental Group, but also an important R&D center of the Continental Group. It is mainly responsible for the design and testing of automotive electronic products. Another Jiading R&D center in Jiading, Shanghai is used to develop and test electronic brake systems, hydraulic brake systems, and engine management and control systems. The total investment in the above two projects is as high as 60 million euros.
As a leader in the four major trends in the automotive industry: “Safety, Environment, Information, and Economic Applicabilityâ€, Continental has strong technical innovation and a rich product range in chassis and safety systems, powertrain systems and body electronics. In addition, with its superior system integration capabilities and the rapid development of localized production and R&D in China, Continental Group can provide products and solutions that meet the needs of the Chinese market to further improve driving safety, reduce CO2 emissions, and enhance automotive intelligence. And promote the popularization of automobiles.
Mr. Helmut Matschi, member of the executive board of the Continental Group and President of the Body Electronic Systems Division, described the new investment project: “In the future development of the global automotive industry, Asia is the fastest growing market, and its export scale continues to expand. At the same time, China is playing an increasingly important role and has become one of the key markets for the growth of global automakers and parts suppliers business.Since 1994, Continental Group entered the Chinese market, and today the new headquarters of Asian headquarters and R&D center is completed. We have confidence in the continued growth of the Continental Group's business in China and our commitment to China's future development and investment.The completion of the new Asia headquarters and R&D center marks the enhancement of Continental Group’s leading position in China and Asia. A strategic step has been taken."
Mr. Jay Kunkel, President of Continental Group Asia and member of the board of the Automobile Group stated: “The new Asia headquarters and R&D center will be completed in September 2009. It will expand local R&D human resources, improve local R&D capabilities, and optimize the overall competitiveness of companies. Important role: Sales in Asia are expected to account for at least 25% of the Continental Group's global sales in 2013, of which the enormous growth potential of China's business has a significant influence.In addition, 'economical vehicles' will become the future of the automotive industry. Therefore, we will strengthen our localization strategy and focus on 'economy for cars' to develop customized products and solutions that meet the needs of Asian and Chinese markets, while continuing our advanced technologies and innovative ideas in China and globally. Stay ahead of the curve."
At present, not only major automakers favor the Chinese market, but also increase capital or invest in new products. As one of the world's leading auto parts suppliers, Continental Group has set up its Asian headquarters and R&D center in Shanghai, which is undoubtedly an affirmation of the Chinese market. The localization of design and R&D is believed to further enhance Continental's grasp of the Chinese market.
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