After a few years, what kind of competition will appear in the domestic tire market? Is it the failure of local companies, or is it because foreign forces withdraw from competition under the pressure of costs and channels? Or is it a delicate balance between foreign and domestic large companies? On this issue, an industry veteran replied well: the final decision maker on the market is the consumer. Indeed, to survive and live better in the market, only consumers are the ultimate determinators.
In the face of increasingly discerning consumers and many strong and powerful opponents, in order to succeed in the future Chinese market, we must rely on three things:
The first is technical power.
The second is full financial support.
The third is a good and smooth management system and procedures.
In the future, China will surely become the main battlefield for future global tire companies. How to shorten the distance between the giants of foreign capital and the giants of foreign capital, and hard to maintain their first-line living space and grow stronger? According to industry insiders, the key to taking shortcuts lies in the introduction of technology and the attraction and training of professionals. At the same time, it is necessary to coordinate the proportion of high-, mid- and low-range tires, sedan truck tires, and biased tires, radial tires, etc., and lose no time to adjust the product structure.
In addition, horizontal integration among enterprises has been implemented to break down local fragmentation, support the superiority, and establish competitive industrial groups. Looking at the entire country and even the world, we will increase brand awareness, increase advertising and marketing efforts, and create real Chinese tire brand names.
In this market, winners can no longer rely on a single advantage, but need to co-exist with multiple advantages and integrate them perfectly.
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Foshan Tanghan Precision Metal Products Co., Ltd. , https://www.utetrayandcanopy.com