Dealer pressured car situation is expected to end

The reporter recently learned that the new version of the "Administrative Measures for the Implementation of Automobile Brand Sales" (hereinafter referred to as the "Measures") is nearing completion, and the new version of the "Measures" will be publicized on the website of the Ministry of Commerce earlier this month and is expected to be implemented in early 2015.

It is reported that the new version of the "Measures" will restrict the irrational behaviors such as compulsory garages and tying of car models by auto manufacturers, but the brand licensing system will not change. The industry generally believes that the new version of the "Measures" gives dealers greater power to speak up and rebalance the relationship between automobile manufacturers and distributors. Policy changes will, to a certain extent, improve China's automobile circulation order and promote the balanced development of the automobile market.

The relationship will be clarified. It is understood that the current "Implementation Measures for Automobile Brand Sales Management" began in April 2005. As the "Measures" stipulate that brand sales, after-sales services, spare parts supply and other aspects are controlled by auto suppliers, auto manufacturers have established In the market's strong position, various irrational phenomena, such as the forced warehousing, tying of models, and price inversion, have started to surface.

A person who once participated in the discussion and amendment of the "Measures" stated that since September of this year, the Ministry of Commerce has solicited opinions from all parties to amend the current "Measures" to change the current distribution mechanism of auto brands in China. It is expected that this month's new version The "approach" (draft) will be publicized.

"Actually, the Auto Circulation Association, represented by the interests of distributors, has raised a lot of questions about the existence of the "Measures", including the current widespread pressure on warehouses, tying, and cross-regional sales restrictions."

Yan Jinghui, deputy general manager of the Asian Games Village Automotive Trading Market, believes that the new "measures" are more to clarify the relationship between car manufacturers and distributors, and to restrict or prohibit manufacturers from monopolizing and unreasonable behavior. Although the "brand car sales authorization" will not change, but the current one-year authorization will be changed to "a five-year endorsement", which will guarantee authorized dealers to recover the investment in building stores within the authorization period.

Anti-monopoly play "combination punch"

In fact, the continued anti-monopoly of the Chinese government in the second half of this year provided the policy basis for the landing of the new “Measures”. The revision of the “Measures” is a “combination boxing” that is played against “anti-monopoly” under current conditions.

Since the beginning of this year, the anti-monopoly process in the automobile circulation industry has continued to advance. At the beginning of August, the State Administration for Industry and Commerce issued the “Notice on Stopping the Implementation of the Registration of Automobile General Distributors and Authorized Dealers of Automobile Brands”. The automobile dealers (including the general distributors) engaged in the sales of automobile brands have their business scope of business licenses uniformly registered as “ "Car sales", car dealers can no longer be confined to a single brand operation. In addition, the parallel import of automobiles in the Shanghai Free Trade Zone is also rapidly advancing.

In the context of the anti-monopoly of the automotive industry, the "Measures" for the past ten years have been revised and implemented. "From the current point of view, the "Measures" really do more to safeguard the interests of manufacturers and create a basis for the monopoly of the auto industry." Yan Jinghui said that the new "approach" mainly weakens the brand, and the key is to provide Some principles of fair trade, breaking the monopoly principle, such as tying and manufacturers strongly require dealers to complete the number of sales and other requirements are involved.

"Through our country's relevant departments or policies that will be introduced, 'combine boxing' will eventually break the inequality of tripartite OEMs, distributors and consumers in the automotive circulation field and push down the monopoly 'high walls' in the automotive industry for many years. "A person from the China Automobile Dealers Association said.

"Measures" take into account the interests of consumers "Before, the interests of the game between the brand sales management method of amendment exists between the game has always been the dealer and the vendor level, the "approach" revision, to a certain extent, will take into account Consumer interest."

Cui Dongshu, deputy secretary-general of the National Federation of Chessmen, said that from the information currently disclosed, due to the reduction of 4S store construction standards, release of multi-brand sales, and relaxation of regional sales restrictions, the burden on the consumers passed to the consumers will be Eased. At the same time, manufacturers use unequal status to monopolize the original accessories channels and prices, resulting in the maintenance of high maintenance parts prices will change.

"The high 4S shop construction costs, high-cost maintenance, and ridiculously high prices of imported cars and accessories. On the surface, it all means that manufacturers are contending for profit. In fact, the ultimate cost must be paid by consumers. What hurts is also consumer."

Car analyst Jia Xinguang said that auto manufacturers need to improve their competitiveness from many aspects such as brands, products and services, and for consumers, they can only benefit from a more equitable market environment.