The company's top executives, headed by President He Heli, Dong Chuan, bravely attacked a high starting point to meet the needs of global procurement and market competition, and hired a well-known domestic enterprise management consultancy company - Shenzhen Nanluo Marketing Management Consulting Co., Ltd. to conduct comprehensive corporate strategic positioning and marketing. System replanning and design. Dongfeng Motor Driveshaft Co., Ltd. is a wholly-owned parts and components company developed by Dongfeng Group. The majority of its products are supplied to Dongfeng Motor Corporation. It has long depended on the parent company's support for many years, making the company's ability to adapt to market competition greatly challenged. With the pressure of China's access to the WTO's global procurement of auto parts and the need to adapt to market competition, the company's top executives, headed by President He Heli, have dared to attack a high starting point to meet the needs of global procurement and market competition, and hire well-known domestic corporate management consultants. --Shenzhen City Southern Marketing Management Consulting Co., Ltd., to carry out a comprehensive corporate strategic positioning and marketing system re-planning and design. According to Mr. Liu Zuyi, chief consultant of Southern Marketing Management Consulting Co., Ltd., as a large-scale state-owned enterprise that has long depended on the parent company's support, suddenly faced with global procurement and market competition, there are many problems in terms of ideological concepts and operational mechanisms. If we continue to use the traditional pattern of "crossing the river by feeling the stones," and "eat a long-a-chit," the company will not only develop good things, but it will also be more likely that "slow fish will be eaten by fast fish." This time, Dongfeng Driveshaft Co., Ltd. hired a foreign brain. First of all, it strategically recognized its own resources and disadvantages, re-planned the company's development strategy, identified the market positioning of the company's development, followed by the organizational structure of the enterprise. Reconstructing and optimizing the business process to adapt to the new market environment, and finally helping the company to establish an efficient dealer management system and customer management system, and fully introduce the company into the global procurement and market competition environment, and make the company better by avoiding weaknesses. A step. Dongfeng Motor Driveshaft Co., Ltd., after a year or so of actual operation, increased production and sales by nearly 50%, and achieved good results. (Figure 1 is the signing site. Figure 2 is the MBA of Liu Zuyi Tsinghua University, the general manager of Shenzhen South Marketing Management Consulting Co., Ltd.)
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