Enhance brand competitiveness, China's agricultural machinery will have no substitute for one day.

[ China Agricultural Machinery Industry News ] John Deere, New Holland, Klass, if you mention foreign agricultural machinery, I believe that the first thing that reminds you of these foreign brands. I remember that there was such a news not long ago that the report "China Made 2025" and "German Industry 4.0" would be better connected, but if only from the agricultural machinery field, there may be a certain gap.

Enhance brand competitiveness China's agricultural machinery has no substitute for one day

The reason why German agriculture has always been in the forefront of the world is mainly due to its high level of agricultural mechanization. German-made agricultural machinery products such as Klass have also been loved by agricultural machinery people all over the world. However, the transfer of China's agricultural machinery enterprises is not only insufficiently known abroad, but also lacks competitiveness in China. Looking at foreign agricultural machinery in the world, when can China's agricultural machinery enterprises be irreplaceable in the world agricultural machinery industry?

For any enterprise, its core competitiveness is the quality of the product itself. This is why sometimes many agricultural machinery people prefer John Deere or Klass, which is slightly more expensive, and do not choose Chinese agricultural machinery. It is like the slogan "Good air conditioning, Gree made". It is not unfounded, but because it has a key point, it is to master the core technology.

Many agricultural machinery companies want to fight price wars, but often the company will ignore the point that this is what users need? Just like buying a mobile phone, what users are pursuing is the price/performance ratio, rather than simply winning by price. Many agricultural machinery users prefer to buy foreign agricultural machinery products at a higher price. Most people say that foreign agricultural machinery products are more durable, especially in the tight harvest season, not only the machines rarely cause problems, but also the harvesting efficiency is very high. So it can be seen that the price/performance ratio is more important than the simple price war.

In today's agricultural production, agricultural machinery has gradually replaced human labor and exists as a necessity, so its status has become more and more important. If China's agricultural machinery enterprises want to stand out in the world's agricultural machinery enterprises, it is important to enhance the competitiveness of the brand as soon as possible.

However, we can believe that China's technology is progressing day by day. One day, China's agricultural machinery can also become an irreplaceable brand label.