For the fifth consecutive year, the export of the first Great Wall pickups has been demonstrated (Figure)

More than 2,260 Great Wall Motors are ready for export in the port for five consecutive years. The Great Wall pickups show their talents abroad -- Wang Fengying, general manager of Great Wall Motors, responded to the report by the end of September. 2260 Great Wall vehicles exported to the Middle East and Africa were loaded into the sea in Tianjin Xingang. The export is not only a variety of products, but also sold to many countries, mainly to its Deere double-row pickup series, but also has a variety of varieties such as the Great Wall single row pickup, domestic sales champion Sauvage SUV and Saying RUV. The exporting countries are the Gulf countries in the Middle East and African countries, with a record of new exports and varieties. Since 1998, Great Wall Motor has maintained the largest export volume for five consecutive years. On the issue of exports, we interviewed the general manager of the company, Wang Fengying. More than 2260 Great Wall Motor Ships in Tianjin Reporter: Great Wall Motors in the International Market? In China, Great Wall Motors is well-known for its stable operations and has maintained sales volume for the sixth consecutive year in the industry. In the international market, the export volume of the Great Wall pickup, the Great Wall Saif, and the Great Wall bus has also maintained the number one for many years in a row, and the total export volume has exceeded 10,000. The company pays attention to healthy market development, and does not lose money to earn fame. It not only pursues the quantity of exports, but also pursues the quality and efficiency of exports, and ensures effective foreign exchange earnings. The export of Great Wall pickups and SUVs insists on product quality and solid service guarantees, and is invincible with the same import tariffs and equal competition from developed countries such as the United States and Japan. Major exporting countries are mainly in the Middle East, Saudi Arabia, UAE, Kuwait, Nigeria, Libya, Algeria, Syria and more than 30 countries. In the bus series, since the batch export to Kuwait in August 2002, nearly 20 batches of export orders have been accepted. In order to ensure the continuous and steady growth of exports, Great Wall Motors has established an international technical service center to ensure adequate supply of spare parts in the international market, and to send professional and technical personnel, touring services in the Middle East, Africa and other key markets. At the same time, a number of marketing service centers have been set up overseas, forming a solid marketing network. Among them, only the four-in-one monopoly center in Saudi Arabia reached 8. Not only that, the cooperation project with foreign CKD or SKD (assembling parts assembly) has also been carried out fruitfully. Reporter: Great Wall Motorâ€™s main competitors and advantages in overseas markets. Pickup trucks that are popular in the international market have not been given the necessary popularity in our country. However, they can display their skills overseas, especially mid-range pick-ups, which have become a major feature of China. At present, the pickup trucks in developed countries have excellent performance and high prices, and their sales and price are much higher than those of cars. However, such low-price pick-up trucks are not produced, but the same type of pickup trucks produced in developing countries are far inferior in quality and quality to our country. In the Middle East, North Africa, West Asia, and other countries, the demand for pickup trucks is very large, which has brought opportunities for the export of low-grade pick-up trucks in China. If the import tariff in the Middle East is relatively low, it is 4%, and there is a large influx of pickups from various countries. In the region, foreign pickup brands sell for $12,500 to $14,500. The domestic pickup price is about 7,000-8,000 US dollars in the local market, only 50% of the European, American and Japanese brands. Great Wall Motorâ€™s comprehensive cost-effectiveness advantage. Exports abroad are also favored. Reporter: How do overseas customers evaluate Great Wall Motor? Foreign businesses reflect: The Great Wall is the largest privately-owned auto company listed overseas. The Great Wall pickup is the largest in the Middle East, Africa, and West Asia, and is very famous. Good technical content of products, high cost performance, after-sales service to do a good job. It is worth mentioning that Great Wall Motorâ€™s 491QE engine, which is matched with Great Wall Motor, has experienced a long-term test of high-temperature and harsh environments in the Middle East, North Africa, and South Africa, leaving a good reputation. This is the main reason for the export of the Great Wall. Nowadays, a large number of foreign companies often come to the Great Wall Motor Company to discuss cooperation matters. Many foreign distributors like Paraguay and Russia have signed an agreement with Great Wall Motor. Reporter: Next Great Wall Motor plans to open up overseas markets. The following measures are taken to open up the market: First, target blank markets, introduce more new varieties, and create diversified "crack products" that multinational companies have no time to care about and adapt to ordinary people's consumption. The second is to take full advantage of the low price of local labor and introduce more cost-effective products. For example, in the internationally popular row of half-pickup and single-pickup pickups, our prices are all around 40,000 yuan, and are more than 4,000 US dollars, certainly competitive. And in China, the Great Wall is the only company that can mass produce such pickups. The third is to expand and perfect the overseas marketing and service network and establish a long-term brand effect. The fourth is to carry out various forms of export business and carry out CKD or SKD cooperation projects. In the next step, Great Wall Motorâ€™s product strategy is to â€œbuild high cost-effective productsâ€ and â€œproduct innovation and win with speedâ€. In the next 3-5 years, Great Wall Motors will diversify its product structure. Apart from making the pickup series bigger and bigger, in the SUV field, it will diversify its products and seize market segments, not only in China but also in the domestic market. Stand firm, but also further explore the international market. Reporter: Why do domestic auto exporters mostly own brand manufacturers? The first is the outstanding advantage of the self-owned brand in the product "price ratio". For example, Great Wall Motor not only has a good operating mechanism, but also has the ability to independently support core components. Moderately automated production processes, flexible and efficient production processes, and production can be adjusted to changes in market demand. These advantages can greatly reduce fixed production costs and are more competitive. Great Wall Motor has maintained its top position in the industry for six consecutive years. The most important one is to have the highest price/performance ratio. This is reflected not only in the domestic market but also in the international market. Secondly, Chinese autos have the right to sell in foreign markets. The biggest feature of independent brands is autonomy. This is not only reflected in the R&D and production of products, but also in the marketing policies of products. Unlike joint venture brands, they are subject to â€œChinese originâ€ and â€œnon-Chinese The influence of origin is subject to many constraints. In addition, the high price is the biggest obstacle to the joint venture brand, so the comprehensive price/performance ratio does not dominate. Reporter: Which one is the Great Wall preferring when it comes to exporting foreign vehicles and investing and setting up factories? We are more inclined to direct exports of whole vehicles because the export of complete vehicles is relatively simple. Foreign investment in construction involves overseas investment risks and operational management risks. In addition, manufacturing costs in China are low so that they can be competitive. Reporter: Is there any resistance to domestic auto exports? The national zero tax rate policy has created a relaxed environment for the export of domestic cars. The state and the government are encouraging enterprises to earn foreign exchange through exports. "Wide sea diving, sky high the birds to fly". Now, as domestic cars, we should seize this great opportunity to identify the blank spots in the international market, and rely on products to compete against the market. If you want to say resistance, the biggest obstacle is the choice of sales and after-sales service network construction and sales agents. In addition, foreign customers have low awareness of Chinese auto products and the development and expansion of the market will require a process. Reporter: What is the difference between the exported vehicles and domestic ones? Great Wall Export Products adopts a la carte production method, and different equipment configuration technology improvements are made according to the needs of different foreign climate conditions and local living habits, and are suitable for local living habits. For example, vehicles exported to Saudi Arabia use red interiors adapted to local consumption habits; rear cargo compartments and rear bumpers are improved according to local customs; color bars and logos are specially designed for export vehicles, and air-conditioning and refrigeration systems are increased, and water tanks are used three times. Rows of pipes make cooling and cooling more effective. Use a lubricant system that adapts to the local climate. The plastic pipe and rubber parts adopt high quality performance that meets the requirements of the international market.

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