Yesterday, Huatai Automobile announced the 2004 sales volume and the 2005 production and sales plan for the first time at a media interview. Li Guangfan, General Manager of Huatai Automobile, publicly stated that: Huatai will not take the road of independent research and development, and the production technology will all come from South Korea's Hyundai. In the future development plan, Huatai Motor Co., Ltd. desperately follows South Korea's Hyundai. “Huatai officially positions itself as a member of Hyundai Modern Korea's strategy in China.†According to the Korean production plan, Huatai’s sales volume in 2004 was 10008 units, an increase of 200% over the same period of last year, with a market share of 7%. Li Guangfan said that this year's goal is to increase market share to 8%. A big part of these factors is that Huatai is looking forward to Santa Fe, the current domestic and international hot-selling model. In the interview process, the reporter noticed that “Korea Modern has its own timetable.†Li Guangfan repeated this statement several times, one of which was about the introduction of Santa Fe. The introduction of this popular SUV in European and domestic markets has allowed Huatai to wipe out the haze of bottlenecks due to no subsequent models. Li Guangfan is full of confidence: “Our catalogue (national automobile catalogue) has already been on the table, and it has already been negotiated with the modern Korean side. Listing is a matter of time.†Li Guangfan did not confirm the time when the domestic Santa Fe was listed. He gave The explanation is based on the modern production schedule of Korea. Following the signing of a joint venture agreement between Beijing Hyundai, Dongfeng Yueda Kia and Jianghuai Automobile and South Korea’s Hyundai, it is clearly impossible for Huatai to become a modern Korean joint venture. Therefore, seeking an alternative form of cooperation has become a top priority for Huatai in its current development. In September last year, when Li Guangfan first met with the media as the general manager of Huatai Automobile, he once said that mid-term Huatai will be listed in Hong Kong this year. Yesterday, he stressed that it still needs to negotiate specific time-to-market with Hyundai. The technology that relies entirely on passenger cars produced by South Korea’s technology, Huatai Automobile, comes from Korea’s Hyundai. However, the Traka series is obviously unable to meet market demand. In September last year, JAC announced that it had formally signed a contract with Hyundai Motors to become the third joint venture of Hyundai South Korea in China, and Hyundai’s joint venture in China is full. After Huatai did not join South Korea Hyundai on the way to the joint venture, it had considered independent research and development to resolve the urgent need for no subsequent models. However, according to Li Guangfan's statement yesterday, Huatai now completely gave up this idea, and wholeheartedly smashed the tree of Korea Modern, indicating that the technology introduced in the future will all come from South Korean modernity. There is a lack of discourse power in joint ventures or cooperation with foreign companies. This is a common problem in domestic auto companies. Therefore, the future development direction of most domestic JVs is often determined by foreign plans. Regarding the risk brought by hanging on the modern tree of Korea, Li Guangfan stated that Huatai's cooperation with the modern society should avoid risks, mainly relying on the two “trump cards†in the hands: One is the technology transfer signed with Hyundai Korea. The agreement, the other is Traca's 2004 market performance. He said that "the sales data of 10008 SUVs a year must be considered neither domestically nor abroad," and Hyundai Motors has incorporated Huatai into the strategic framework of sales of 1 million. However, analysts inside the industry said that the sales target of 1 million units set by Hyundai has been targeted at the car market, and SUV models are not included. Replicating the Korean modern model "We sell Korean cars and rely on Korean technology. This is an indisputable fact. Therefore, Huatai has promoted the modern culture of Korea." Li Guangfan told reporters, "Huatai and South Korea's modern communication are extremely close. At present, Huatai has set off an upsurge of learning from Korea to the modern world from top to bottom, from management, production to after-sales service, etc.†Li Guangfan believes that closer ties with South Korea’s modernization in market understanding and thinking are the focus of Huatai – rising. A low-cost strategy. Industry analysts have analyzed that although Huatai is limited by the national automobile industry policy in the process of cooperation with South Korea’s Hyundai, with the listing of Huatai in Hong Kong, Hyundai will invest in Huatai as an investor. By then, South Korea’s modern technology, Funds and even culture will be full of Huatai. Above: In order to win market, on January 6th, Huatai announced in Beijing: The prices of some of its models and accessories have been reduced in an all-round manner, of which Traka 2.5TCI (4×2) cut the price by nearly 10,000 yuan to 179,800 yuan. The 3.5V6 price cuts nearly 20,000 yuan to 279,800 yuan. From that date onwards, the price of Trakas accessories has also been lowered in full. Along with the reduction in the number of accessories on December 1, 2004, the entire accessories decreased by nearly 20%.
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