International Pharmaceutical Exhibition: Foreign Enterprises in China Market to Search for Business Opportunities

“The Chinese medical machinery industry has not yet been affected by the financial tsunami.” Hu Xi'an, customer manager of Hangzhou Zhongya Machinery Co., Ltd., told reporters at the 13th China International Pharmaceutical (Industry) Exhibition recently that it was only in the face of the global economic crisis. Experienced that owning the brand is the opportunity to survive.

For three days, the International Medical Exhibition recently closed at the China International Exhibition Center in Beijing. According to the statistical data of the Organizing Committee, 367 exhibitors from 19 countries participated in the exhibition, including 209 international exhibitors, and the international participation rate was over 57%. The German pavilion, consisting of 90 companies organized by the German Ministry of Economics and Technology, has an exhibiting scale of 890 square meters and showcases the latest technology and equipment brought by the German pavilion.

In addition to the German pavilion, the corporate display area in Japan and the enterprise display area in Taiwan have also become the highlights of the national and regional exhibitions. Hewlett-Packard, Siemens as the leading company's electronic label display area and automated display area, leading the industry's latest direction. In this regard, Huang Yuqing, a project engineer at Beijing Century Shengtong Environmental Engineering Technology Co., Ltd., believes that as the economic crisis in Europe and the United States has spread, companies have turned to the Chinese market, which will increase the pressure of competition among Chinese companies.

The industry’s concern is that although this exhibition was held during the economic downturn in Europe and the United States, it still gathered internationally sophisticated equipment and technology. Some foreign exhibitors stated that the reason why they invested a lot of energy and cost in the current international pharmaceutical exhibition is that they are optimistic about China's market development. On the other hand, they hope to show the best machinery and equipment to the Chinese audience.

During the interview, the reporter learned that during the exhibition, the China sponsored seminar on pharmaceutical excipients attracted the attention of the industry. The seminar provided an interactive platform for drug manufacturers, pharmaceutical excipients, pharmaceutical excipients, and drug regulatory agencies. In particular, listeners and lecturers attending the seminar expressed great interest in the upcoming IPEC pharmaceutical excipient guidelines.

In recent years, the rapid growth of China's pharmaceutical industry market is precisely a reflection of the sharp increase in domestic demand for the pharmaceutical industry. At the same time, more than 700 pharmaceutical equipment companies in China have been able to manufacture highly efficient energy-saving products, products that meet international standards, electromechanical instrument integration products, GMP-compliant products, and foreign exchange earning products. They have raw material medicine equipment, machinery, and preparation machinery. , pharmaceutical smashing machinery, decoction machinery, pharmaceutical water equipment, pharmaceutical packaging machinery, drug testing equipment and other pharmaceutical machinery and other eight categories of more than 3,000 varieties of pharmaceutical equipment specifications. According to statistics, the annual output value of the pharmaceutical packaging industry in China is approximately 15 billion yuan, and the annual growth rate exceeds 10%.

According to relevant data, the total output value of China's pharmaceutical industry rose from 137.1 billion yuan in 1998 to 667.9 billion yuan in 2007; the amount of pharmaceutical trade exports increased from 3.4 billion U.S. dollars in 1998 to 24.6 billion U.S. dollars in 2007; Imports increased from 1.5 billion U.S. dollars in 1998 to 14 billion U.S. dollars in 2007. In the first half of 2008, the total output value of China's pharmaceutical manufacturing industry reached 375.097 billion yuan, a year-on-year increase of 28.61%.