[China Agricultural Machinery Industry News] Today, the urban population has exceeded the rural population, and most of the rural young labor force has been transferred to the city. Many rural areas are facing the shortage of labor, rising farming costs, and serious abandonment of cultivated land. This phenomenon is even more serious, especially in the non-plain areas of the South. In addition, most of the new generation of young people will not farm, and they will not be able to farm, and can only expect the arrival of the era of agricultural mechanization.
Internet mode helps agricultural machinery cross-regional dispatch service
The rise of agricultural services brings new opportunities
As far as the author's investigations in rural areas are concerned, new rural business entities with farmers' cooperatives, family farms, and large-scale breeding households are emerging. The specialization, intensification and mechanization of agricultural production are becoming a new trend. Among them, there is a one-stop service that provides all-inclusive services from sowing, transplanting, harvesting and drying. The agricultural service market is in the ascendant.
However, these emerging rural business entities and agricultural services still have strong traditional attributes, and regional and seasonal are very strong, most of them belong to the centralized operation mode, and the resources are idle. This is especially true for other idle individual households that provide agricultural services.
Whether it is substituting for farming or for controlling agricultural services, agricultural machine operators and flying defenses are faced with the dilemma of insufficient orders or hard orders. Because of the information asymmetry of cross-regional services and the lack of contractual spirit, the loss of orders is also very common.
“Drip Agricultural Machine†makes farming easier
Under the general trend of the "Internet", where there is a pain point, there will be opportunities for Internet people to start a business. Therefore, we have seen that two startup companies focusing on the “Drip Farming†model have recently obtained financing. The two companies are farmer butlers and the other is to help farmers.
Established in February 2016, Farmhouse Butler is a provider of integrated services for agricultural Internet, mainly for farmers and plant protection drones, to build a trading platform for them. The model is similar to the drop, the farmers release the operation demand through the platform, and the flying hand takes the order through the farm farmer's hand-to-hand app to provide the drone plant protection service for the farmers.
Founded in June 2016, the company is mainly serving the Jiangsu market. It has accumulated more than 70 orders, totaling 360,000 mu. It is expected to have a flow of 2 million yuan this month and more than 1,000 village-level dealers. In addition to the introduction of harvesting and plant protection projects, the planting and transplanting business will be covered next year, becoming a one-stop agricultural machinery service platform.
It is not difficult to find that farmland butlers and farmers are all platforms for agricultural machinery, but they are paying more attention to the construction of the offline broker system. The emergence of this new model is conducive to eliminating the gap of information asymmetry between agricultural operators and users, and can effectively reduce production costs, improve farming efficiency, and truly make farming easier.
"Internet agriculture" is still in its infancy
At present, the entire Internet Agriculture Action Plan is still in the exploratory stage, and the online farmer-integrated platform similar to the farmer's housekeeper and the farmer's help is also in the early stage of development. For this type of matching platform, if the service scope, service area and order quantity are within a certain range of values, the platform effect will not be realized, and the economies of scale cannot be realized. This is similar to the development mode of Didi taxi.
However, there is a fundamental difference between agricultural machinery services and taxi services, which is the seasonal problem of agricultural machinery service demand. The demand for agricultural machinery in a certain area is highlighted in a certain concentration period, which will lead to the shortage of agricultural machinery services. At this time, the demand for agricultural machinery dispatching across regions will become possible.
In addition, China's land area is vast, and the span between east and west and north and south is extremely large. For agricultural machinery, it can guarantee that there will be work in April-November. Therefore, for the uneven distribution of agricultural machinery in various regions and the concentration of operations, the cross-regional dispatching service of agricultural machinery is very necessary. This will put forward higher requirements for the service scope and service capabilities of the online farmer-integrated platform, and it is also an important step for the platform to achieve profitability.
Undoubtedly, the Internet model of Didi farming can help the transformation and upgrading of agricultural modernization and has greater social value. However, if it is to bring economic value to the platform, it must cover a wider range of services, have stronger service capabilities, and obtain economies of scale from scale advantages. Now is just the stage of the staking, the real battle is far from complete.
(Original title: Drip farming mode opens a new exploration of Internet agriculture)
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