In 2011, the auto-to-country policy expired. It has become accustomed to the light truck market where sales have gone all the way. After bidding farewell to the automobile-to-country policy, it has also faced restrictions on policy barriers such as operating licenses and fuel consumption identities, and has achieved stable sales growth. The strategy adopted by major commercial vehicle enterprises in 2011 is to use the now popular vocabulary as a "soft landing."

The soft-landing of the economy means that after the over-expansion of the national economy, it has steadily returned to a moderate growth range. However, in the 2011 unfavorable market environment, there are not many soft landing commercial vehicles that can actually achieve sales. The soft landing of sales will not only maintain the market position of automakers, but will also provide more power for the rise of 2012.

Recently, according to the production and sales data released by Jiangling Motors Co., Ltd., sales of JMC brand trucks reached 67,916 in 2011, a slight increase compared to 66,224 units in 2010. As a veteran commercial vehicle company in China, Jiangling Motors successfully broke through in 2011 with its flexible price strategy, advanced technology, and humanized service.

Price is an important indicator that the product occupies the market. In terms of price, the advantages of Jiangling Light Truck make it difficult for other opponents to compete with it. Affected by rising prices and other factors, light truck products have started to increase prices by about 4,000 to 5,000 yuan. In this context, Jiangling Light Trucks, famous for producing high-end commercial vehicles, have not only failed to follow suit but have also reversed their prices and significantly reduced the price of light truck products. Entering 2011, Jiangling Motors will reduce its price of 7,000 yuan for its Kairui and Kaiyun short-shaft models, which originally belonged to the high-end light trucks and then entered the price range of mid-end products. This has brought Jiangling Light-duty Truck's price/performance ratio to new heights. It is worth mentioning that Jiangling had lowered the price of Shunda by 10,000 yuan, with a minimum of 61,800 yuan, creating the highest price for high-end light trucks.

Quality has always been the focus of the Jiangling light trucks, and the market has given a high degree of recognition to the quality of JMC light trucks. According to reports, Jiangling Motors has been focusing on the production of high-end light trucks for more than 50 years. Its products have pure Isuzu pedigree. In addition, Jiangling Motors has also introduced Ford’s quality management system to ensure the development of the JMC light truck industry. Leading position.

In addition, Jiangling Light Trucks will carry out as many as 60 road verifications before launching new products, of which more than 30 standards exceed national requirements; including rigorous verification of 2.5 million kilometers, all make Jiangling light trucks better than similar products. Has a more prominent quality performance.

In terms of after-sales service, Jiangling Light Truck also showed a distinctive aspect. In terms of after-sales services, JMC pioneered the service of commercial vehicles with the professional service model of the car. In conjunction with the advanced global service system of the Ford Service 2000, the company also introduced the personalized service system of JMC cares based on China's own national conditions. At the same time, Jiangling Motors has launched ten service pledges to enable users to more accurately and timely accept Jiangling expert-style considerate services when they encounter problems.

It is also understood that the new light truck products of Jiangling Motors will be formally introduced to the market. Its market positioning should be higher than that of the current Jiangling Kai Rui light trucks. The target is to refer directly to the booming domestic high-end light truck market.

As you can see from the photos, the new light truck is very similar to the Isuzu 700P. Headlight shape and air grille slightly modified. This is also the shape of domestic light trucks that they like to imitate in recent years. Looking at the domestic light truck market, when the Qingling 700P was launched, the light headlights for vertical headlights began to grow.

The dimensions are 5995x2030x2316mm and do not exceed 6 meters, so you can play blue. This size facilitates the operation of the car in parts of the city where requirements are relatively relaxed. The total weight of the whole vehicle is 5495 kilograms, of which the vehicle trimming mass is 2755 kilograms and the rated semiloading mass is 2350 kilograms. Such double-seat light trucks generally buy more and do not involve too much overload.

The engine model is JX4D24A4H with a displacement of 2.4 litres and a maximum power of 90 kilowatts. This is exactly the same as the displacement and power output of the diesel engine of the Ford Duratorq 4D244H, which is currently used in the JMC transit transit light bus. It can be inferred that the new light truck engine uses Ford's technology.

In addition, the Jiangling new light trucks also have single-row models with sleepers. As we all know, light-duty sleepers have become a tradition for domestic light trucks, and international mainstream brands do not have such models. The Qingling 700P is only loyal to the original single-seat model. So this light truck with sleeper is expected to compete for the blank market in high-end light trucks. Obviously, in order to have more room for development in the new year, Jiangling Motors is ready.

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