On July 20, 2017, the US "Fortune" magazine formally announced the list of "2017 World's Top 500 Companies". This list is full of gold and is considered as the authoritative "barometer" of the world economy. This year, a total of six Chinese car companies took the top spot and hit a tie with Japanese car companies in quantity. Among them, SAIC leaders were among the top 100 in the list, and Geely, as the only citizen-owned car company, has been ranked in the top 500 consecutively, and it has significantly increased its ranking by 67 compared to the previous year.
However, unlike the Japanese car companies, the Japanese car market is global, and North America, Europe, and Southeast Asia are the main battlefields, which have been recognized by the world's consumers. In contrast, Chinese independent brands rely mostly on domestic sales and rely on China, the largest single market in the world. This difference is mainly due to weaknesses in brand power and product power.
Second, the problem of lower profitability of bicycles with independent brands in China still exists. According to statistics, the total profits of the six car companies listed on the top 500 list totaled US$11.72 billion, while the profit of a Toyota car company reached 16.9 billion U.S. dollars. GM and Daimler’s profits also maintained at more than US$9.4 billion.
Let's take a look at the Sino-Japanese auto companies that were shortlisted in the “World Top 500†in 2017:
SAIC Motor's 2016 consolidated statement ranks 41st in the world's top 500 companies with US$113.86 billion in sales revenue, far ahead of other domestic automotive companies. At the same time, as a leading company in the Chinese automotive industry, SAIC ranks seventh in the global automotive industry and has surpassed world-renowned automakers such as BMW and Hyundai. Through the persistence of innovation and transformation, SAIC Motor's operating performance has always maintained a steady growth, ranking 13 times in the world's top 500 rankings. SAIC Group: 41th in the world's top 500 rises 5 places
According to statistics, in the first half of this year, SAIC Motor’s total vehicle sales exceeded 3.17 million units, an increase of 5.76% year-on-year. Under the overall weak market, it continued to outperform the broader market. In terms of self-owned brands, SAIC Motor’s passenger vehicle segment is also unique. In the first half of this year, sales exceeded one million.
Dongfeng Group: 68th place in the world's top 500 rises 13 places
Dongfeng Motor Co., Ltd. ranked the 68th in 2016 revenue of 86.194 billion U.S. dollars, ranking 13 places higher than the previous year. Dongfeng Motor has entered the world top 500 list for eight consecutive years. From January to June this year, Dongfeng Motor Corporation resisted market pressure and sold 1.845 million cars, including 296,000 commercial vehicles, ranking first in the industry, an increase of 22.9% year-on-year, and 30,000 cars exported, nearly double the year-on-year growth rate. .
FAW Group: Top 500 of the world's top 500 rise 5 places
FAW Group once again entered the list with a revenue of US$64.78 billion this year, ranking 125th. In 2016, the total terminal sales of FAW Group totaled 3.148 million units, an increase of 11% year-on-year; total operating revenue increased by 9% year-on-year. From January to June this year, FAW Group has achieved a total sales of 1.6 million vehicles, an increase of 7.7% year-on-year, sales growth of 3.6 percentage points in the industry, and revenue and profits continue to grow steadily.
BAIC Group: The world’s top 500 is ranked 137 up 23 places
In 2016, Beijing Automobile Group ranked 137th with US$61.130 billion in revenue, up 23 places from the previous year. China Netcom learned from the Beijing Automobile Group official that it entered the "Global 500" list for the first time in 2013, ranking at 336. Beiqi Group has been on the list for five consecutive years, and its ranking has continued to rise. It has risen by 199 in five years.
GAC Group: 238th in the world's top 500 rises 65
GAC Group ranked 238th, a 65-point increase from the previous year's ranking, with an increase of 21.5%. Since 2013, GAC Group has been listed in Fortune Global 500 for five consecutive years. This year's rankings have reached a new high, showing a strong momentum of development. In the first half of this year, GAC Group achieved sales of 936,500 vehicles, an increase of 31.65% year-on-year. In 2016, Guangzhou Automobile Group achieved sales of 1.65 million vehicles, which was a year-on-year increase of 27% and 13% higher than the industry average.
GAC Group not only maintained rapid growth, but also ranked first in the domestic six largest auto group in terms of sales growth. Its market share rose to 7.2% in the first half of this year, which also hit a record high; its own brand business, Japanese joint venture, and European and American joint ventures. The large vehicle business sector is in parallel, and the SUV and sedan perform equally well.
Geely Group: No. 343 in the world's top 500 rises 67 places
As the only company that has been selected as a privately owned brand, Geely Group's inclusion is undoubtedly more exciting. Geely Group ranked No. 343 in 2016 revenue of US$314.298 billion, which was a 67-point increase from last year's ranking. It has been listed in the “Global 500†list for six consecutive years. In the first half of this year, Geely’s total sales reached 530,627 vehicles, which has already completed 53% of its 2017 million sales target. Based on the continued strong sales performance of the products and the market's good response to the new models, we raised the full-year target for 2017 to 1.1 million units. According to the plan, Geely will introduce a number of models such as the Vision X3 and the new Borui to the market in the second half of this year.
Conclusion:
What is worth looking forward to is that in the past two years, independent brands are marching toward high-end brands. However, we must know that the formation of the brand is more derived from the consumer's recognition of corporate culture. It takes time for the brand to form a culture. In the past 30 years before and after the development of the Chinese automobile industry, there must be a gap with the world's century-old enterprise. . Secondly, thanks to the “Belt and Road Initiative,†China’s own brands will have a smoother export future. This is the best way for Chinese cars to go to the world.
For independent brands, it is obviously unreasonable to blindly explore the high-end market, and controlling product quality is the key. At present, we have not lost the joint venture brand in the product "seeing place". In the future, we will be further advanced in the "invisible place" to have the strength to compete with the world's leading car companies.
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