According to statistics from relevant departments, in 2011, the penetration rate of LED lighting market was only 1.4, but after 3 years (2014) will reach 9.6, LED lighting has nearly 7 times growth in just 4 years. As the penetration rate of LED continues to increase, as a general-purpose light source product, with the significant advantages of energy saving, environmental protection and long life, the overall development trend of LED ceiling light continues to be optimistic, and has a very attractive market prospect.
Sales accounted for nearly two years, and the LED ceiling light terminal market, which is widely used in commercial lighting and engineering lighting, continues to be popular. Since 2012, LED ceiling lamps have been rapidly replacing the market in terms of sales and replacement of traditional lamps, and have been among the top sales of LED lighting products in many companies.
LED ceiling light sales accounted for 31% of the total sales of all LED lighting products of Guoxing Optoelectronics. It is the star product of the company to seize the market this year. Xu Zhenfeng, assistant to the general manager of Guoxing Optoelectronics and general manager of the lighting division, said this.
LED ceiling light accounts for about 20% of the total sales of our company's LED lighting products, and is one of the mainstream products. LED ceiling light series products are essential in distribution channels and engineering channels. Therefore, the sales of LED ceiling lamps are strategic for the overall sales of LED products. Li Zhifeng, marketing manager of Jiamei Lighting Marketing Center, told reporters.
LED ceiling light occupies a relatively large proportion in the product sales system of Zhaoxin LED. As an important part of commercial lighting products, it has always been our indispensable product line. Huang Ruiqing, director of Guangdong Zhaoxin Lighting Technology Products, said.
Hong Yannan, chairman and president of Guangmingyuan Lighting, said: LED ceiling light accounts for about 25% of the company's total LED lighting products sales, which is one of Guangmingyuan's current main products in the domestic market.
Cheng Jingpeng, general manager of Mingpai Lighting Appliances, said: LED ceiling light is one of the four pillar products of Mingpai Lighting, and its market sales accounted for about 25.
Zheng Zihao, general manager of Teyoushi Lighting Product Management Center, bluntly said: This year, the LED ceiling light market is still showing a rapid growth trend with an increase of 100.
The real voice from the company undoubtedly proves the popularity of the LED ceiling light market at this stage.
According to industry veteran analysis, LED ceiling light market is hot, mainly for the following reasons: First, LED ceiling light itself is the leading circulation product in the lighting market, with certain market capacity; Second, promoting low-carbon economy in the world. Under the background, the overall demand for LED lighting products is rising, and the LED ceiling light market is highly anticipated. Third, LED ceiling lights are widely used, and their sales channels are diversified. In terminal stores, hardware wholesale channels, engineering channels LED lighting can be seen in the lighting market; fourth, the cost is falling fast, and the market capacity is rising again.
In view of this, companies have been producing and selling LED ceiling lamps as a weapon to seize the terminal market. As a result, the LED ceiling light market is not surprising.
The price of products is becoming more and more popular in the lighting industry. There is such a popular saying: the field of lighting has never been a high-tech holy place. Popularity and civilians are its true colors. For manufacturers, it is only a gimmick to open the market by technology. It is king to occupy the market with price. Therefore, in the current advancement of R&D technology, continuous decline in manufacturing costs, and continuous optimization of product quality, the market price of LED ceiling lamps is more natural.
With the maturity of chip technology and the reduction of cost, the price of a 3W LED ceiling lamp with better quality has dropped from more than 60 yuan to the current 15 yuan. Wu Yulin, general manager of Guangdong Kaixiou Lighting, said.
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