On June 28, 2011, Linglong Tire was ranked 129th in the "China's 500 Most Valuable Brand Rankings" in 2011 with a brand value of 9.269 billion yuan. It ranked sixth among the 31 Shandong companies that were shortlisted.
In recent years, Linglong Tire has been vigorously implementing its brand strategy. Since participating in the selection of the first 500 Most Valuable Chinese Brands in 2004, it has been on the list for 8 consecutive times. The brand value increased from 7.091 billion yuan last year to the current 9.269 billion yuan, and the brand value increased by 2.178 billion yuan in a year. It ranked first in the domestic tire industry, and the internationalization brand strategy of Linglong Tire saw initial success. The rise also fully reflects the great advantages of the exquisite brand in the tire industry.
The company has long been committed to brand building, strengthening technology research and development and independent innovation, strictly controlling product quality, comprehensively improving after-sales service, focusing on corporate social responsibility and public welfare undertakings, and planning major brand and marketing campaigns, including the formation of Linglong Tire Women's Racing Team in 2007. Participate in events such as the China Auto Rally Championship held every year and exquisite tire roadshows, etc.; Became the 2011-2013 sponsor of the Chinese National Men's and Women's Volleyball Team in 2011; Sponsored Shandong Linglong Tire Chess Team to participate in the 2010 National Professional League Three rounds in advance to win the championship; sponsorship of the Brisbane team in Australia and the Bulgarian team. These major marketing events and initiatives have enabled the exquisite brand's reputation and visibility to be actively promoted. The products are sold in more than 160 countries and regions.
The World Brand Lab is recognized as the world's three major brand value assessment agencies. The Nobel Prize winner in economics, the "father of the euro", Professor Robert Mondale, Professor of Columbia University, the United States, experts and consultants from the Harvard University, The top universities in the world, such as Yale University, Massachusetts Institute of Technology, Oxford University in the United Kingdom, Cambridge University, and Linglong Tyres, have fully demonstrated the recognition of the exquisite brand at home and abroad. In the future development, Linglong Tire will continue to increase its brand promotion efforts. Through industrial intensive, technological innovation, and brand marketing, the company will promote the development of the company to a deeper level, strive to achieve a new high sales revenue, and rank among the world-class tire brands.
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DONGYING SHENGYU METAL PRODUCT CO.,LTD , https://www.sycastingprocess.com