On August 29, 2018, the 2018 Asian Brand Top 500 list compiled and published by the World Brand Lab and the World Managers Group was unveiled in Hong Kong. In the selection of the top 500 Asian brands, 500 brands from 22 countries and regions were selected. Linglong tires won the title of “Asian Top 500” for its excellent market performance.

Linglong Tire Asian Brand 500 Certificate Linglong Tire Asian Brand 500 Certificate

In the past few years, thanks to the business strategies of technological innovation, brand building and overseas layout, the main business of Linglong Tire has been carried out in an orderly manner, and the brand value of the company has been greatly improved. With strong R&D strength and excellent product quality, it became the first national tire enterprise in China to enter the global supporting system of European, American, Japanese and Korean automobile factories at the same time, and successfully realized the matching of mid-to-high-end automobile brands.

At the same time, the company actively promotes brand diversification in all aspects, through advertising, sports marketing, participation in international large-scale exhibitions and other multi-channel publicity, establish a "exquisite" high-end brand image, in terms of brand image, corporate culture, business philosophy and International standards. On June 20, 2018, the 15th "China's 500 Most Valuable Brands" report was released. The "Linglong" brand has a brand value of 37.808 billion yuan, ranking 14th in the list, ranking 117.

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Ding Haisen, editor-in-chief of World Entrepreneur magazine, believes that "the solution to the Sino-US trade war is that China, like the United States, is taking the road of brand power. An economy lacks world-class brands and is often at the low end of the value chain. To this end, Linglong tires are full of ambitions, will continue to master the core technology, build high-end products, strengthen brand building, and finally realize the leap-forward transformation from "Chinese brand" to "Asian brand" to "world brand"!

Reading volume: Source: Delicate tire of: Zebian

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