Machine Tool Industry: Does the user care about value or price?

China's manufacturing industry has led the recovery of the world economy. In particular, the new demand climax of the mold manufacturing industry since 2010 has driven a new hot spot in the machine tool demand market. In Beijing, there are hot scenes where customers buy equipment for mold factories. The world's machine tools to see China, there is also the world's largest machine tool crocodile boss does not regard the characteristics of the Chinese user demand for machine tools as the vane of the machine tool market.

The Chinese government has been calling enterprises to respond to market competition after the economic crisis through industrial upgrading and product upgrades. The low processing technology has been difficult to make money under the development trend of modern metal processing technology. From the hardships in the crisis, I am afraid there are not many companies that have not hurt the vitality. In the face of the market game, they have withstood the test.

The warming of the market will inevitably lead to new investment. Investment opportunities for the purpose of expanding production capacity or improving the level of technology will undoubtedly more accurately consider the accuracy of investment decisions made by users and expect investment returns. Although the majority of machine tool manufacturers have to wait four to six months after the delivery date, the shadow of the post-crisis era seems to have not dissipated, and cautious optimism must be cautious in judging market trends, for fear that it will not cater to the market's machine tools. Backlog of inventory.

In this context, we invite users' representatives, machine tools, and accessory manufacturers to jointly discuss the return on investment and value creation of machine tools. It should be said that it has certain practical significance and reference value. It is true that the invited guests have already expressed their views in their talks.

Price is part of value

In recent years, China’s image as a manufacturing power has gradually changed. The overall level of productivity has increased, the technological content has significantly increased, the added value of products has generally increased, and even the cost of labor has gone up. Cheap and low-quality machine tools have become smaller and smaller in this transition. Let's take a look at the decision-making process for companies purchasing machine tools.

Few companies will first buy a machine and put it on the front door, then go out to find a job. Usually the company has orders in its hands, but the existing equipment can not meet, began to identify new machine tools. What kind of machine tool to buy depends on what requirements are on the hands. Shopping is sure, but it's not just price. It's that buying a machine can make money faster. Value is a deciding factor in business decisions, and price is just one of them. The author agrees with Mr. Zheng Zhaofeng's point of view that newly purchased machine tools should be integrated into the company's existing processes and improve the company's technological level. From the point of view of sustainable development of enterprises, the increase in new equipment must enhance the competitiveness of enterprises and help companies continue to seize orders. Wealth is thus increasing.

Service reflects value

Whether or not the cost of purchasing a machine tool becomes a return as soon as possible depends on how well the machine tool is used. The difference in the value of the machine tool of the same grade to the user is reflected in the service ability of the manufacturer. The author believes that the success of a successful machine tool sales transaction not only to the machine itself, but also to the transfer of new technologies, new processes, and new ideas. This is the full value of the machine brought to the user, the machine tool manufacturer has the responsibility to help users to complete these values The delivery. This is also true for kits, software, and other accessories.

The machine tool industry in China has developed very fast over the past few years. It is crucial that services can keep up. The vice president of Dalian Machine Tool Group Marketing Co., Ltd. Song Hengman also believes that “brand value is service value” and Dalian Machine Tool puts forward the slogan of “serving China and serving the world” and actually pays for the reality, not only helping users solve process problems, but also Introduce customers for users, so that users always have a job.

How to allow users to accept your machine tools and create value for users, and users to achieve a win-win situation, price and value is always an unavoidable subtle relationship, how to grasp, or by you to weigh it!