Since the beginning of this year, the prices of raw materials such as titanium dioxide have been ups and downs. The development of the masterbatch industry in China is experiencing unprecedented challenges. The reporter learned from the 2011 national plastic coloring and masterbatch academic and trade exchange information conference held in Nanchang, Jiangxi Province on October 10-13. Although the crisis has not yet passed, the masterbatch industry has fully realized that low-price competition will It is difficult for the industry to achieve sustainable development. To improve product quality and to survive and develop, it has become the consensus of the industry.
Masterbatch is an important upstream industry in China's plastic and chemical fiber industry. According to Qiao Hui, secretary general of the masterbatch professional committee of China Dyestuff Industry Association, since the end of last year, China's masterbatch industry focused on small and micro enterprises has faced soaring raw material prices, huge increase in labor costs, tight bank loans, and tight electricity consumption. Due to the severe impact of such factors, a batch of small-sized and poor-quality masterbatch enterprises closed down in the process, but some companies that focus on product innovation have realized cost-saving efficiency. Qiao Hui believes that this fully demonstrates that relying on simple price competition and not paying attention to the improvement of product quality, the survival and development of enterprises is difficult to sustain. Although many companies in the industry are currently lacking in high-end technology and lack of product innovation capabilities, redundant construction, price wars, non-standard and unordered vicious competition still exist, but companies with technological advantages are undoubtedly leading the development of the industry.
Interviews with reporters have revealed that many masterbatch companies have begun to wake up and pay more attention to improving product quality. According to Wang Zhongwen, chairman of Zhejiang Qi Se Lu Masterbatch Co., Ltd., the use conditions of plastic products vary widely, and higher requirements are placed on the quality of masterbatch products. Therefore, the masterbatch can not only meet the role of coloring plastic products and chemical fibers, but also play a greater role in improving product mechanical properties. Luo Chongyuan, chairman of Guangdong Shenghengchang Chemical Industry Co., Ltd., also believes that different competition in the market is no longer simply a price advantage competition, but is aimed at meeting consumer differences in product quality, variety, brand, technical level, after-sales service, corporate image, etc. Price competition based on consumer demand.
Wang Wei, chairman of the China Dyestuff Industry Association, said that the more difficult times, the more emphasis should be placed on innovative products and quality improvement. Enterprises should not focus too much on price wars, and should pay attention to improving product quality. In addition, there are many domestic and high-end products that do not involve domestic products. This is an important space for masterbatch companies to tap market potential.
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