Since the new year, Valin Xingma has had sufficient orders and has been busy with production. In the first quarter, it sold 5,385 heavy trucks and 1,299 special vehicles, an increase of 20.85% and 25.75% year-on-year respectively, achieving the first increase since 2011.
Since 2011, due to the combined impact of the country’s macroeconomic slowdown, real estate purchase restrictions, the slowdown of basic investment, and the continuation of the European debt crisis, the auto industry has been severely impacted, and the nation’s heavy-duty vehicle market has fallen sharply for two consecutive years. Under the severe market situation, Valin Xingma has continuously solidified its foundation and sought market breakthroughs to fully prepare for market recovery: First, actively promote marketing innovation, timely launch a new marketing model of “Large Leaseâ€, and control the terminal market. Secondly, in response to market trends, we will actively launch new products, lightweight products and natural gas products that are in line with national industrial policies. Third, we will build a good financial service platform and improve the level of financial services. Fourth, we will reform the marketing system and bring salespeople to market further. The fifth is to promote the informatization upgrade of the service system.
At the same time, this year, Valin Xingma Marketing Branch has intensified its market development efforts and improved the internal effectiveness of the marketing system: First, it is equipped with elites to promote sales, re-equip all sales personnel, and enrich the best sales elites to the market; The second is the reintegration of internal post functions and the further realization of lean management; the third is the improvement of the internal communication mechanism of the marketing system, the implementation of a combination of weekly and monthly evaluations, and the establishment of a weekly dispatching communication system. In order to solve this problem, we will open a special coordination meeting on Monday and feedback and coordinate the results on Tuesday. In this way, we will provide support for the sales of field personnel and dealers in a timely manner. At the same time, we will make use of the convenience of modern communications to improve work efficiency.
This series of measures has effectively promoted the efficient operation of Valin Xingma's sales. The significant growth in the first quarter of this year has both the factors of market rebound and the results of Valin Xingma's preparation and advance preparation.
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