The German Daimler Group recently announced that the Mercedes-Benz passenger car and commercial vehicle business segment and the Daimler truck and bus business segment will be transformed into two independent legal entities. Daimler said that the transformation aims to strengthen the future competitiveness of various business areas and better release their development potential and profitability in different markets.
In fact, not only Daimler, many auto companies are currently undergoing different paths of reform and transformation and upgrading, in order to gain an advantage in future market competition. Obviously, driven by new energy and information technology, the automotive industry is undergoing a major transformation and transformation.
Market changes promote business transformation
Recently, the news that Chery will be acquired by the whole has attracted wide attention in the industry. Although Chery officially made a public rumor, the news that Chery's business will integrate and introduce strategic investors is a fact.
It is understood that Chery's brands such as Guanzhi and Kaiyi will be introduced into strategic investors respectively. In addition to Wuliangye and Baoneng, including Gree, Baidu and Industrial Bank, they have become potential investors of Chery.
It is reported that Wuliangye will invest in Chery's Kaiyi Automobile and build a new energy vehicle in Yibin with a capital injection of about 1 billion yuan. Baoneng's investment target is Chery's Guanzhi Automobile. The car is about to enter the second listing and is waiting for the right time to announce the entry of Pokeng.
At the same time, Great Wall Motor, which has been self-proclaimed by its own brand, has also started a joint venture with BMW's MINI brand and plans to jointly produce new energy vehicles.
Industry analysts believe that, to a certain extent, it is the changes in the current development environment that promote the integration and transformation of automotive companies. At the moment, Chery has opened a huge stall: in addition to the Chery Automobile itself, it also invests in Kaiyi, Qiaozhi and Jaguar Land Rover; from the vehicle platform to the engine, gearbox, new energy vehicles, automatic driving, etc. In terms of research and development, a lot of capital investment is required. After the introduction of strategic investors, not only can the problem of capital shortage be solved, but also the brands of Chery will be more focused and accelerate the overall listing of Chery.
For Great Wall Motors, cars and new energy have always been his shortcomings. With the introduction of the "double points" and other new policies, Great Wall Motor urgently needs to fill in the short board. After the joint venture with the MINI brand, it can use its technology and brand advantages to quickly introduce new energy vehicle products and form brand influence.
For the same reason, Ford Motor Co. has also established a joint venture with Zotye Motors to produce new energy vehicles. Daimler has joint ventures with BAIC, Renault-Nissan and Dongfeng Motor to increase the promotion of new energy vehicles.
Change has become a global trend in the automotive industry
At the same time that independent brands accelerate transformation and upgrading, multinational auto companies are also undergoing changes. For example, Daimler is planning to further focus and strengthen its corporate structure by establishing an independent legal entity.
Daimler said that independent legal entities have their own corporate responsibilities, so that more energy can be focused on meeting customer needs and thus have the opportunity to create more added value. At the same time, the Group has no plans to cut budgets, initiate efficiency projects, and has no plans to lay off employees.
Daimler, chairman of the board of directors of Daimler AG and global president of Mercedes-Benz Automotive Group, said: "Daimler is facing unprecedented challenges: on the one hand, Daimler has achieved unprecedented results; on the other hand, Daimler The business is also undergoing subversive changes. If you want to continue to maintain the competitiveness and profitability of the company, you must continue to change and adapt to the rapid changes in the market environment in terms of technology, culture and structure, and explore a new business structure to face up. Changes in the market environment ensure that the best of the new era of the automotive industry is challenged with the best conditions."
It is understood that up to now, Daimler's board of directors and the board of supervisors have not yet made a final decision on the implementation of the new structure of the group. Relevant assessments and consultations, such as tax issues and comprehensive due diligence, are still in progress. After the relevant work is completed, the board of directors and the supervisory board will make the final decision accordingly. If the board of directors and the board of supervisors finally decide to implement the new group structure, relevant measures will be approved at the Daimler shareholders meeting. The relevant motion will be voted at the shareholders' meeting in 2019 at the earliest.
From the recent changes in Chinese and foreign automakers, it can be seen that the revolution has become a global trend in the automotive industry, and this trend has become more prominent at this year's Frankfurt Motor Show in Germany: Daimler Group announced that by 2022, Mercedes-Benz The overall product lineup will be electrified, and each car will provide at least one electric car; Volkswagen Group CEO Mullen also said that smart driving and new energy vehicles will become the next development focus of the Volkswagen Group, and plans to 2025 In the year, more than 80 electric vehicles were launched; the BMW Group said that it would launch a general attack on electric vehicles.
The new era of cars is accelerating
Since 2017, the pace of the automotive industry's development towards intelligence and new energy has accelerated significantly. Both domestic companies and international giants are accelerating their respective "future cars" business.
At this year's Frankfurt Motor Show, the Daimler Group has come up with four mature products with different technical routes and can be quickly put into the market; Volkswagen plans to gradually reach 3 million electric vehicles in the future; BMW will show its I A series of new models of mass-produced pure electric vehicles.
At the same time, the integration between traditional auto companies and emerging high-tech companies is accelerating.
Not long ago, BAIC Group announced a strategic cooperation with Baidu in the field of automotive intelligence. Based on the Baidu Apollo open platform and the BAIC Group vehicle platform, the two parties will use the Baidu artificial intelligence core technology to mass-produce L3-class autonomous vehicles around 2019, and mass-produce L4-class self-driving vehicles around 2021. At the same time, Baidu will also integrate vehicle information security, image recognition and other technologies with BAIC Group's in-vehicle system to jointly build a one-stop car networking product. It is expected that by the end of 2018, BAIC Group's own brand will be fully equipped with Baidu Apollo car networking products; by 2019, Beiqi will be equipped with Baidu car networking products will exceed 1 million vehicles.
Xu Heyi, chairman of BAIC Group, said that with the rise of artificial intelligence technology, traditional manufacturing is facing an unprecedented major change. Intelligentization is the development trend of the global automotive industry and one of the important paths for BAIC to transform into manufacturing service-oriented and innovative enterprises. I hope that through cooperation with Baidu, I will propose more solutions in the fields of automatic driving, intelligent network and smart transportation.
In this regard, industry experts said that new energy and intelligence has become a recognized development direction of the automotive industry. With the continuous strengthening of policy support in various countries, this trend is accelerating, and technological progress will continue to promote various new models and new structures in the automotive industry, and the integration of traditional manufacturing industries and information technology industries will become closer and closer.
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