Interbrand, the world's largest comprehensive brand consulting company, released the 2017 list of the world's top 100 most valuable brands. The top 10 brands are mainly based on technology and automobiles. There are 100 famous brands in the world, including two Chinese companies, Huawei and Lenovo. There are 15 brands in the automotive segment, and Toyota is still the industry champion. Mercedes-Benz and BMW are closely following. It is worth mentioning that the single-sale car brand Volkswagen, which is the largest domestic brand, is only located in the ninth place in the automobile segment. (Finally attach the complete ranking list)
Of the 15 auto brands on the list, Japanese brands occupy three seats (Toyota, Honda, Nissan), five German brands (Benz, BMW, Audi, Volkswagen, Porsche), and two American brands (Ford, Tesla). Two Korean brands (Hyundai, Kia), MINI, Land Rover and Ferrari.
The total value of 15 car brands exceeds $260 billion. For the 14th year in a row, Toyota Motor Corporation of Japan topped the list. Its brand value decreased by 6% year-on-year to US$50.291 billion, a drop of two places from last year's ranking. Although Toyota’s sales growth in North America has stagnated, the release of concept cars and long-term brand investment for the Tokyo Olympics and Paralympic Games in 2020 are well received. In addition, among other Japanese companies, it ranks 20th and Honda 4th is Honda. The brand value increased by 3% year-on-year to US$22.7 billion. Ranked 39th, the 8th car is Nissan Motors, brand value increased by 4% year-on-year to 11.5 billion U.S. dollars, compared to last year's 4, and surpassed Volkswagen.
The most popular brands on the list are German brands. Mercedes-Benz ranked 9th in the overall rankings and 2nd in automobiles. The brand value was 47.83 billion US dollars, an increase of 10%. The BMW brand valued at US$41.62 billion, which was the same as the same period of last year. The Audi brand valued 12.02 billion U.S. dollars, an increase of 2%, and 38 cars. The public brand value was 11.52 billion U.S. dollars, an increase of 1%. The brand value of Porsche was US$10.13 billion, an increase of 6%.
While Tesla in the United States has a market value of up to 61 billion U.S. dollars, Interbrand's brand valued at only 4.01 billion U.S. dollars, which is the same as 2016 and ranks 15th among cars.
The Interbrand brands must meet the following criteria: sales in at least three continents, including emerging markets; at least one-third of the revenue comes from outside the home country.
Interbrand 2017 Top 100 Most Valuable Global Brands (Automobiles): Toyota (7), Mercedes-Benz (9), BMW (13), Honda (20), Ford (33), Hyundai (35), Audi ( 38), Nissan (39), Volkswagen (40), Porsche (48), Kia (69), Land Rover (73), [Harley-Davidson (77)], MINI (87), Ferrari (88).
The brand value list released by Interbrand is used to compile rankings by assessing the company's financial forecasts, determining the role of the brand, assessing the strength of the brand or its ability to create loyalty (the source of future profits and needs of the brand). This ranking has global influence. , starting from the year 2000, we will produce a ranking every year.
In addition, Apple topped the list with USD 184.2 billion and Google ranked second. The rankings of the two companies remained unchanged for five consecutive years. Microsoft and Coca-Cola were third and fourth, and e-commerce Amazon ranked fifth. Samsung, Toyota, Facebook, Mercedes-Benz and IBM ranked sixth to tenth.
Among the top 100 brands, there are only two Chinese companies. Huawei ranked 70th, with a brand value of US$6.676 billion. Lenovo ranked 100th, with a brand value of 4.004 billion US dollars.
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