Recently, Apple released a new "iOS in the Car" program at the Apple Worldwide Developers Conference ("WWDC") and expects to fully integrate the iOS7 system into the automotive platforms of major auto makers. The system will provide maps, iTunes Radio, voice iMessage and other services, operated by the on-screen control buttons or voice control system Siri Eyes Free.
In recent years, Internet companies have been seizing beach car networking in the hope that they can occupy a place in the field of car networking as soon as possible. Regardless of whether the automaker is willing to admit that the Internet has become more and more invasive in the automotive industry, from the large touch screen to the synchronization of smart phones, automotive vehicle information systems have become more and more IT.
Car company attitude is positive
Not only does Apple invade the internet of cars with iOS 7, Microsoft, BlackBerry, Linux and Google have long been eyeing the auto industry. Some have introduced on-board operating systems, and some have been based on the trend of integration of automobiles and the Internet, and embedded vehicle information systems integration platforms on existing automotive operating systems. Although the mobile phone is occupied by Apple and Google, car networking is still a new territory. Before the final pattern has been formed, OEMs still have plenty of room to choose the most suitable and best partners.
"The automaker should treat Apple's entry into the car network with a positive attitude. The entry of Internet companies will inevitably cause a certain impact on the auto industry and the car network, but this impact I think is justified and will give The development of the Internet of Vehicles brings new ideas. As OEMs should realize that the entire vehicle networking area needs such cross-border cooperation, and it needs such partners to bring new ideas.†Yan Feng, Application Development Director, SAIC Information System Department Said in an interview with reporters.
Wang Chuangang, deputy section chief of the on-board information development and operation department of Dongfeng Nissan Passenger Vehicle Company's horizontal division, stated: "The Internet product cycle is relatively fast. The introduction of the new concept of Apple will become a selling point in the near future. It is good for OEMs and Apple. "Wuhan Bluestar Technology Co., Ltd. deputy general manager Yu Longbo also believes that the current car information system is becoming more and more an isolated device, emphasizing that there are car terminals, including mobile phones, computers, etc. The integration is increasing. Apple's ability to allow the driver to project the iPhone's functionality onto the screen of the car system reflects the combination of the two.
Cooperation has resistance
Wang Chuangang believes that the difficulty of cooperation between the auto industry and Internet companies points out that the two sides do not understand each other. The auto industry believes that Internet companies need to be cautious. Internet companies think that the auto industry does not understand IT behavior is too conservative. However, the dominant power is in the hands of the automotive industry, and IT companies are in no hurry.
Wang Chuangang also told reporters: “From the perspective of our sales and customer surveys, consumers are slowly accepting and actively choosing in-vehicle information system products. Therefore, I think consumer demand will drive the auto industry to accelerate the development of car networking. You can follow the auto industry and come up with a good plan to promote this matter."
Yan Feng is relatively open to the issue of dominance. "As for the vehicle networking, it is the auto manufacturer's core capabilities and what needs to be done as a complete vehicle plant. The OEM is mainly responsible for the close relationship with the car. , Actively provide platforms and interfaces; As for the Internet-related new technologies combined with cars, rely on Internet companies to do it."
Pay attention to driving safety
According to AAA (Foundation for Traffic) research on behaviors that lead to distracted driving, listening to radio, chat, phone calls, and mail processing can cause drivers to react slowly, affecting the vision of driving, especially using voice commands to send and receive emails. And call. For this reason, the US National Highway Traffic Safety Administration proposed that drivers be prohibited from using "mobile devices that distract drivers" when driving. This proposal will cause a certain impact on car manufacturers and on-board information system service providers.
Yan Feng and Wang Chuangang believe that the current diversified and intelligent vehicle-mounted information systems do have the potential to distract the driver and cause safety accidents. The on-vehicle information system is assisted driving, and driving safety is the most important. "To avoid this problem, we can start from three aspects: First, strictly comply with the laws and regulations related to vehicle safety; Second, through the use of related technologies, such as voice technology, to reduce the risk through voice interaction; The third is about display technology, such as heads-up display It is projected directly in front of your gaze, thus reducing driver distraction. These are issues that OEMs and Internet companies need to consider and study when they cooperate." Yan Feng said.
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