Recently, Nissan announced that it will launch the car sharing service project “Nissan Intelligent Get & Go Micra†in Paris. It is expected that the first batch of vehicles will be put into the market next April.
In fact, this is just the tip of the iceberg of traditional car companies' car sharing projects. Previously, Daimler's Car2go and Geely's Cao Cao cars have been put on the market.
Earlier this year, the Boston Consulting Group's BCG released a report saying that car sharing continued to grow and will reduce new car sales by about 1% in the next six years. According to forecasts, car sharing will reduce the global sales of new cars by 792,000.
Although for the new car sales base of 80 million vehicles, 1% will only have a minimal impact, but car sharing will change the industry structure has become a consensus in the industry. In response to challenges from P2P rental cars, technology companies, and emerging car rental companies, multinational automakers such as BMW, Volkswagen, and General Motors have said that they will shift their positioning from traditional automakers to mobile travel service providers.
Some insiders believe that this is not only the advance layout of traditional automakers for this huge potential market, but also a step in order to gain more initiative in the future auto consumer market.
Chinese and foreign traditional car companies compete
Uber founder Travis Karanic once said, “In the future, more people will choose car sharing services instead of self-driving, which will make fewer and fewer consumers buy new cars.â€
In fact, in foreign countries, the concept of car sharing has already begun to prevail. The Zipcar project, which was born in the United States, has entered the markets of Canada and the United Kingdom. In China, the explosive growth of DTT, Uber and other taxi application platforms also shows the huge potential of the car sharing market.
Roland Berger's "2018 China Auto Sharing Travel Market Analysis and Forecast Report" recently released that by the end of 2015, China's auto sharing travel market has reached an annual order volume of 1.77 billion units, creating 5.5 million jobs. At present, China has formed a shared economy market of 62.5 billion US dollars, and the scale of car sharing travel will be even larger in the next two years.
In terms of market conditions, the green dog time-sharing lease, the easy-to-access layout of LeEco, and the P2P rental platform such as the zero-single enjoyment have sprung up. In order not to be at a disadvantage in the competition, Chinese and foreign auto companies have begun to actively deploy.
In April this year, Daimler’s car2go project officially settled in Chongqing. At present, the number of registered members of car2go in Chongqing has reached 118,000, and the number of trips has exceeded 115,000. It is expected that at the end of this year, car2go will run 600 vehicles in Chongqing; GM also piloted car sharing services in Shanghai in June this year. In the next two years, it plans to invest 16 Chevrolet EN-V2.0 electric vehicles in Shanghai Jiaotong University for car sharing. In addition, Cao Cao special vehicles invested by Geely Group have also entered Ningbo, Hangzhou and Nanjing.
Some analysts in the industry believe that in the face of the huge profit margin of car sharing, the advance layout of traditional car manufacturers can not only gain profits, brand influence, but also increase user stickiness; in addition, they can also obtain consumer behavior habits. Big data analysis results will help to more accurately grasp the future automotive consumer market.
New energy or layout focus
In fact, it is not difficult to find out that several major car sharing platforms in China are now, and new energy vehicles have become an important entry point. At present, Cao Cao special car is the Geely Emgrand EV pure electric car. In addition, LeTV's “Zero Groupâ€, the huge “Little†and SAIC's “Global Cars†also choose new energy vehicles as operating vehicles. Among them, Zero Pai Lexiang proposed to cover 100 cities nationwide in 2018; Global Cars also proposed to achieve 2,500 outlets by the end of this year.
"Promoting new energy vehicles through the business model of car sharing is an important direction to promote the faster industrialization of new energy vehicles." Liu Jinliang, vice president of Geely Automobile Group and chairman of Cao Cao Special Vehicle, told NBD Cars (Micro Signal NBD-AUTO ), letting consumers experience new energy vehicles through the platform will have a great impact on promoting the large-scale popularization of new energy vehicles in the future.
NBD Motors has learned that in fact, the use of time-sharing as a way to promote new energy vehicles has been strongly supported by local governments. Taking Shanghai as an example, the number of pure electric vehicles used for time-shared leases is not less than 4,000, and Beijing plans to complete the operation of 6,000 pure electric vehicles on time-sharing by the end of the year.
Under this circumstance, some analysts believe that the market explosion in the future car sharing market will appear on new energy vehicles. With the help of the policy, this model has already revealed business opportunities.
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