Changde Textile Machinery: Product Innovation under the Crisis

“70% of the country and 50% of the world's textile machine cradle, 50% of the country and 30% of the world warp knitting machines are 'Chang De Made'.” At the 2010 China International Textile Machinery and ITMA Asia Exhibition that ended recently, Xu Ping, general manager of Changde Textile Machinery Co., Ltd. introduced the reporter. As technological innovation has been recognized by users, only the first half of the cradle of Changde Textile Machinery achieved sales revenue of more than 300,000 yuan.

Changde Textile Machinery has achieved fruitful results by increasing technical investment and new product research and development, adjusting production pace to expand production capacity and continuously innovating sales models. In the first half of this year, the company's main business income increased substantially compared with the same period of last year, and the profitability of the company was significantly enhanced. As of the end of June, Changde Textile Machinery realized a main business revenue of nearly 200 million yuan, selling more than 300 warp knitting machines and selling more than 1.3 million sets of various types of cradle. Since the second half of the year, new sales contracts have been increasing. Currently, the order plan has been scheduled for next June.

Jizhong seeks opportunities to develop new products and win new markets

In the international financial crisis, the textile industry in China was seriously damaged and the textile machinery manufacturing industry also suffered heavy losses. Corporate orders have been drastically reduced, and most of the employees are waiting for jobs. The market prospects are bleak. In such an extremely unfavorable market situation, the leading group of Changde textile machinery is in a state of calm, responds calmly, treats the crisis as an opportunity, actively adapts to the market, and actively adjusts its product structure. Through in-depth market visits, users visits, information collection and analysis, rapid adjustment of marketing ideas, decisive transformation of marketing strategies, adoption of "market segments, focus on tracking, grab large orders, and actively explore the international market" and carry out "Changde cradle thousands of miles The “active” and other effective ways to focus on pursuing the tracking of existing orders and digesting inventory products ensure that the market share is basically stable.

In order to firmly seize the development opportunities of industrial fabrics, Changde Textile Machinery has overstepped the closed traditional product development model that focuses on me and actively developed multiaxial and biaxial warp knitting machines with its peer companies. The newly-developed E2528 mid-range Tricot high-speed warp knitting machine, E2178 short-range elastic Raschel high-speed warp knitting machine and QYJ30 series pneumatic pressurized cradle are now in mass production. It is a domestic initiative and at the same time In addition, it has a good price/performance ratio. Once it is quickly introduced, it attracts a number of Southeast Asian countries and merchants from Guangdong, Zhejiang, and Fujian, etc., to order, and realizes the joint and current year benefits, forming a new growth point of benefit.

Win-win with customers, fine management quality

Pay attention to product quality, correctly treat the relationship between product quality and quantity, timely adjust and formulate and promulgate a new quality policy – ​​“focusing on details, continuous improvement, winning customers”. Focus on customers, actively help customers analyze and solve problems, actively organize user training and carry out user visit activities, establish a good “win-win” cooperation relationship with users, quickly deal with the quality problems of user feedback, and based on feedback from downstream customers Constantly improve old products and develop new products. In particular, efforts have been made to increase the research and development of new products and strengthen the launch of new products to the market, so that the market competitiveness of products will be significantly enhanced.

At the same time, cost-cutting and efficiency enhancement activities were carried out in-house within the company, and refined management was implemented to significantly reduce costs. By rationalizing and adjusting the internal organization, personnel and assets, the operating mechanism is more flexible and operational efficiency is improved. As a result, the company has taken the lead in the industry to achieve the “V” transformation of various economic indicators and successfully maintained The company operates smoothly.

The company also put forward the operating principle of “improving the quality and speeding up opportunities, seeking refinement and securing the increase of profits”, and formulated a series of effective working principles to ensure the good development of the company. From the first quarter to the present, corporate production is operating at full capacity and the warp knitting machines and cradle sales are booming. Production and sales are booming. At present, the company is organizing all employees to carry out long-lasting, large-scale labor competitions, and at the same time increase investment in technological transformation to achieve a breakthrough in production capacity.

Pay attention to technological innovation and actively seize orders to expand the market

According to briefings, Changde Textile Machinery continuously intensifies its innovation efforts and independently researches and develops textile machinery products suitable for the market. Only the cradle has formed a total of 49 series of 16 categories including spring-pressurized, leaf-spring-pressurized, and pneumatic-pressurized. The products meet the needs of various types of coarse yarn equipment such as cotton, wool, linen, silk, and medium-long fibers. Among them, YJ2-142 series cradle with domestic leading level and Tricot high-speed warp knitting machine, double needle raschel warp knitting machine are listed as National Torch Plan Project by National Ministry of Science and Technology, and YJ2 series of cotton spinning cradle cradle. Become the first brand of Chinese cradle.

At present, Changde Textile Machinery is vigorously developing product technology innovations, actively seizing orders, and successfully opening up international and domestic markets. After more than 40 years of continuous entrepreneurship and meticulous construction, Changde Textile Machinery Co., Ltd. has now developed into the largest warp knitting machine and cradle manufacturing and sales base in China. The company has the strongest R&D team and the most powerful manufacturing capacity in the same industry in the country. Its annual production capacity of mechanical products is 10,000 tons.

Planning for the future to determine the main line of business development

Xu Ping believes that Warp Knitting Machine Products will focus on high-efficiency, reliable, energy-saving and environmental-friendly performance while increasing the development of gap-notch varieties, ensuring that the company is in a leading position in the domestic warp knitting machinery industry, occupying the technical commanding heights and continuously shrinking with the highest international level. The level of the gap; cradle products to track the progress of cotton spinning technology for forward-looking considerations, focusing on promoting the new type of gas pressurized cradle to achieve market-oriented. In the future, Changde Textile Machinery will focus on the company's economic growth, carry out structural adjustments and refined cost accounting, and improve technological innovation capabilities, process control capabilities and rapid response capabilities. The specific approach is to grasp the leading sales, continue to expand market share; grasp the rapid response of production and development, improve the efficiency of the market; grasp process quality control, improve product quality; pay attention to cost fine accounting, product parts to implement low-cost operation; grasp the structure Adjust and continue to optimize internal organizations.

Through participation in the textile machinery exhibition and comparison with similar products at home and abroad, Xu Ping believes that the level of foreign electronic information control technology is getting higher and higher, and intelligence is being fully utilized. Efficient, energy-saving, and electronic are the development direction of future warp knitting machines.