The rapid development of the automotive industry has led to a sustained and substantial increase in demand for the automotive bearing market. In this context, the supporting volume of China's bearing industry also hit a record high. "A car probably needs 50 sets of bearings. This market is very large," said Liu Enshi, chairman of the China Bearing Industry Association.
In the preliminary evaluation and re-evaluation of the 100 most competitive suppliers of suppliers of competitive parts and components companies held in the near future, through the analysis of the companies that registered the general parts of bearings and other materials, it was found that companies that have a clear advantage in the selection and competition In the course of business, both have their own unique winning secrets. Among them, the leading enterprises in the bearing industry put forward the following two suggestions for the development of local companies:
First of all, domestic bearing companies should insist on independent innovation and advocate the path of introduction, absorption, digestion and innovation. Through joint ventures to learn advanced foreign technology, it will help China's bearing industry from big to strong. While improving the quality of products, we must not be resigned to retreat to the low-end market, and instead of independently pursuing the improvement of production capacity, we should step up efforts in technological innovation, technological progress, and changing the mode of industrial economic growth.
Secondly, self-owned brand bearing companies should be good at expanding the company's customer resources through various effective marketing channels and diversify their own customer groups. Previously, companies that mainly supply commercial vehicle bearing products for commercial vehicles must actively enter the field of car support and attract domestic OEMs through various channels. At the same time, bearing companies need to be more patience to reach potential customers and understand their real needs on the basis of analyzing their own competitive advantages.
“At present, many industries have a large demand for bearings, of which the automotive industry has the largest amount. Car transmissions, engines, axles and other key companies in Chengdu use bearings. Although automotive bearings are a small part, but it and the reliability of the vehicle There is a close relationship between safety and comfort, said Wang Lushun, chairman and general manager of Wazhou. It is understood that bearing is the basis of automotive transmission, known as "the joints of the automotive industry," said the components that will rotate and ultimately the participation of the bearing.
Independent innovation and expansion of customer resources are two major ways to win in competition. According to statistics, 75.2% of local bearing suppliers are mainly dedicated to the development and sales of international aftermarket, while 21.3% of companies mainly provide supporting services for domestic commercial vehicles. Only 13.5% of the companies explicitly stated that they are supplying car OEMs worldwide. In the face of the current supply situation of domestic bearing suppliers and the overbearing trend of international bearing manufacturers, how China's own branded bearing manufacturers seize the situation in the domestic auto market and open up the domestic market has become a local supplier to think and explore. A big problem.
China's bearing market competition has gradually become more and more competitive. The high demand of Chinese consumers for automobiles has attracted more and more global automakers to invest new models in the domestic market. The demand for products and R&D in the domestic auto parts industry has increased to a considerable degree. This has led directly to the huge market space in the auto parts area occupied by multinational bearing companies with advanced technology and products. At the same time, bearing manufacturers in the world rely on the production technology of high-precision bearings (mainly used in engines, transmissions, and hubs) for key components of automobiles. While actively building mass production systems in China, they also passed independent wholly-owned subsidiaries, reorganizations and mergers. Businesses in China have achieved independent management, and monopolized the high-end product market. The world's major multinational bearing companies such as SKF, Schaeffler, Timken, NSK, JTEG have established joint ventures or wholly-owned plants in China. The internationalization of domestic competition has become the main feature of China's bearing market competition.
In the preliminary evaluation and re-evaluation of the 100 most competitive suppliers of suppliers of competitive parts and components companies held in the near future, through the analysis of the companies that registered the general parts of bearings and other materials, it was found that companies that have a clear advantage in the selection and competition In the course of business, both have their own unique winning secrets. Among them, the leading enterprises in the bearing industry put forward the following two suggestions for the development of local companies:
First of all, domestic bearing companies should insist on independent innovation and advocate the path of introduction, absorption, digestion and innovation. Through joint ventures to learn advanced foreign technology, it will help China's bearing industry from big to strong. While improving the quality of products, we must not be resigned to retreat to the low-end market, and instead of independently pursuing the improvement of production capacity, we should step up efforts in technological innovation, technological progress, and changing the mode of industrial economic growth.
Secondly, self-owned brand bearing companies should be good at expanding the company's customer resources through various effective marketing channels and diversify their own customer groups. Previously, companies that mainly supply commercial vehicle bearing products for commercial vehicles must actively enter the field of car support and attract domestic OEMs through various channels. At the same time, bearing companies need to be more patience to reach potential customers and understand their real needs on the basis of analyzing their own competitive advantages.
“At present, many industries have a large demand for bearings, of which the automotive industry has the largest amount. Car transmissions, engines, axles and other key companies in Chengdu use bearings. Although automotive bearings are a small part, but it and the reliability of the vehicle There is a close relationship between safety and comfort, said Wang Lushun, chairman and general manager of Wazhou. It is understood that bearing is the basis of automotive transmission, known as "the joints of the automotive industry," said the components that will rotate and ultimately the participation of the bearing.
Independent innovation and expansion of customer resources are two major ways to win in competition. According to statistics, 75.2% of local bearing suppliers are mainly dedicated to the development and sales of international aftermarket, while 21.3% of companies mainly provide supporting services for domestic commercial vehicles. Only 13.5% of the companies explicitly stated that they are supplying car OEMs worldwide. In the face of the current supply situation of domestic bearing suppliers and the overbearing trend of international bearing manufacturers, how China's own branded bearing manufacturers seize the situation in the domestic auto market and open up the domestic market has become a local supplier to think and explore. A big problem.
China's bearing market competition has gradually become more and more competitive. The high demand of Chinese consumers for automobiles has attracted more and more global automakers to invest new models in the domestic market. The demand for products and R&D in the domestic auto parts industry has increased to a considerable degree. This has led directly to the huge market space in the auto parts area occupied by multinational bearing companies with advanced technology and products. At the same time, bearing manufacturers in the world rely on the production technology of high-precision bearings (mainly used in engines, transmissions, and hubs) for key components of automobiles. While actively building mass production systems in China, they also passed independent wholly-owned subsidiaries, reorganizations and mergers. Businesses in China have achieved independent management, and monopolized the high-end product market. The world's major multinational bearing companies such as SKF, Schaeffler, Timken, NSK, JTEG have established joint ventures or wholly-owned plants in China. The internationalization of domestic competition has become the main feature of China's bearing market competition.
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