Recently, the 2016 US Distributors Conference on the theme of breakthroughs in the accumulation of potential accumulation was held in Shunde, Guangdong. Guan Hongbo, general manager of domestic marketing company, Cui Jianfeng, general manager of lighting electric company, Li Gefeng, director of domestic marketing company, domestic marketing Yan Zhi, the manager of the company's marketing system, and Shi Zhipeng, the person in charge of the lighting of the domestic marketing company, attended the recent event. The 2016 dealer conference of Midea Lighting, which is based on the trend of breakthroughs, was held in Shunde, Guangdong. The general manager of the domestic marketing company Guan Hongbo, lighting Cui Jianfeng, general manager of the electric company, Li Gefeng, the head of the operation department of the domestic marketing company, Yan Wei, the marketing system management manager of the domestic marketing company, and Shi Zhipeng, the head of the lighting of the domestic marketing company, attended the meeting. Midea Lighting Excellent product managers and distributors from all over the country attended the conference together to review the marketing roads that have passed in 2016 and make a panoramic view of the road to development in 2017. In 2016, the changes in the lighting industry environment and the rising prices of raw materials have been impacting the lighting industry, making the situation in the lighting industry severe, but this does not prevent Midea Lighting from demonstrating its brand power. In 2016, with the joint efforts of all dealers, Midea Lighting achieved a 35% growth against the trend throughout the year. At this meeting, Ma Qiang, the marketing and decoration department of Midea, reported on the market work in 2016 and summarized the data and ideas of market expansion last year. The four product managers (the head of household products, Wang Huaqiao, the head of Shangcai products) Sheng Guoqiang, Wang He, head of electrical products, and Jiang Lichun, head of light source products, also made a summary of 2016 and a plan for 2017, which gave participants a clearer understanding of home, business, electrician and light source. At the meeting, representatives of outstanding dealers also shared their experiences. Among them, Zhao Lingming, the general manager of Jiangxi Operation Center, brought the second case operation mode of the core case of Jiangxi Province. The Shandong operation center Wu Chuanjun brought the Shandong case sharing market to trade in the old one; the general manager of Henan Operation Center Wang Jianjun brought the Henan case sharing professional channel. Monopoly area development. Subsequently, Shi Zhipeng, the person in charge of the lighting of the domestic marketing company, also made the annual summary of the domestic sales of the United States and the 2017 work plan, and divided four key points: First, cultivate the habit of over-fulfilling the task; Second, bring everyone to make money together; Third, use the channel Construction, training core distribution; Fourth, focus on opening brand awareness. This not only represents his personal point of view, but also the common goal of beauty lighting. Finally, Cui Jianfeng, the general manager of Lighting Electric Company, made a concluding speech, which made the guests more clear about the focus and significance of this meeting. 2017 is a year in which opportunities and challenges coexist, and it is also a promising year. This meeting not only further conveyed the US lighting strategy and marketing policy to all dealers, but also set clear goals and direction for everyone in 2017.
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