Have you ever wondered if you just sit at home and click the mouse to order your car? With the rapid development of the Internet, everything is possible. Some time ago, Tmall Mall successfully hosted the inaugural Tmall Automobile Festival. Let many online shopping people really have an addiction. Tmall Mall adopts O2O (OnlinetoOffline, online to offline) mode: online deposit, 4S shop test drive under the line, and the last payment at the 4S shop Alipay POS machine.
It is understood that many companies such as Geely Automobile, Haotong Automotive and Beijing Automotive have started online direct sales. Luantong Group has established an e-commerce platform and started to enter into e-commerce of aluminum products. Its subordinate auto aluminum product semi-trailer has been put into online marketing and online promotion to achieve online and offline integration. The highlight of the Automotive Products is to provide “one-stop†solution services, value customer experience, help customers solve problems, and provide quality products and services. The traditional industry may be technology-centered and drive the market. It may be centered on services to drive the market, or it may be centered on products and drive the market. However, the Internet must be customer-centered and user-centric as the center to attract customers to pay attention to the purchase.
At present, car online shopping is still in the trial and exploration stage. Auto online shopping is more of a display and promotion. The actual sales volume is very small. The problems are: the integration of online and offline, the flow of car sales services, and the incomplete online payment system. "Internet car purchase" as a brand-new consumption method, for the moment, is still not mature enough, and the formalities and after-sales service are not clear. From the perspective of consumers, the first step in car purchase is to test drive, while also car safety and other issues. In response to these problems, the method adopted by Haotong Automobile Company is to cooperate with relevant e-commerce companies and financial companies to research the best solutions and strive to provide consumers with high-quality online shopping services and solve the worries of consumers.
The Internet has become the main method for people to accept information at present, and online shopping has gradually been recognized and accepted by everyone. According to Xiao Bian, about half of the people who are interviewed have the idea of ​​shopping for car-related products online. Nowadays, after 80 years of enthusiasm for the Internet, the post 90s will be the main consumer of the future automobile market. With the maturity of the Internet car purchase system and the establishment of a reputation for car companies, consumers’ confidence in online car purchase will gradually be established. In the near future, internet shopping will be as convenient and fast as online shopping retail.
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