At present, the LED industry has become a new focus of international technology economic competition. How Guangdong LED lighting companies can take advantage of the trend and enhance the competitive position of China's LED lighting industry in the international arena has also become the focus of the industry.
On January 1 this year, the US government publicized a comprehensive ban and set off LED lighting in North America. The famous American lighting factory estimated that the penetration rate of LED lighting in North America will exceed 60 in 2017. However, the North American market is easy to defend and difficult to attack. There are not a few Chinese LED companies.
The North American market has always been a difficult bone for Chinese manufacturers, but it has always been a strategic location for domestic manufacturers to enter the world stage and demonstrate their international status.
It is understood that North America has the world's most advanced upper and middle reaches technology, with world-class chips and components, the continuous improvement of light efficiency and the trend of price decline, driving the rapid development of LED technology and the rapid growth of application prospects.
According to data from the US and Canada Statistics Bureau, in 2013, the total population of the two countries reached 352 million, and the gross domestic product totaled about 18.55 trillion US dollars. Obviously, the market is huge. The International Monetary Fund (IMF) report also shows that the economic growth rate of the United States and Canada in 2014 is expected to be 2.8, 2.3. The main positive factors are the steady increase in manufacturing, the gradual decline in unemployment rate, and the healthy growth of import and export trade.
From the optimistic economic environment, favorable whitening policy, relatively perfect supporting technical support and huge potential demand, it is obvious that North America has become a new competition for global LED lighting enterprises. Chinese LED lighting companies attack North America at this time. It can be said that it is just the right time. However, Chinese companies are also facing three core issues to be overcome:
First of all, the North American market is different from the domestic market. North America has strict entry barriers, developed trust management mechanisms, and relatively free market access. They have set harsh market access conditions for lighting products through high-tech regulations and high safety standards. For a long time, China's core technology has been in a relatively weak state, which has become the biggest obstacle to the export of LED lighting products in North America.
Secondly, most LED lighting companies in China still have no practical experience in how to open up the North American distribution network. How to quickly develop the North American market through distribution, engineering, e-commerce and other channels needs further guidance.
Furthermore, China's LED lighting companies have little understanding of the Sino-US trade friction situation, the current state of US energy policy subsidies, overseas intellectual property risk prevention and response strategies, and the US tax considerations for investing in the United States, lacking a complete and clear strategic plan. This has led to a variety of short-sighted investment behaviors that are quick and profitable. In addition, most companies have a lack of brand management awareness and brand management capabilities, which makes them face multiple risks or difficult to achieve sustainable development after going global.
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