Jun, a clerk who is accustomed to seeing news, has seen such a news in the near future. Generally, many netizens spit on the 3D design of the Spring Festival Gala mascot.

Seeing this 3D effect, the Chief of Staff could not stop the Tucao modeller from sullying the original work of Teacher Han Meilin. From sketches to clay modeling to finalization, “Kangkang” is actually more consistent with the design philosophy of the Year of the Monkey.

There are a lot of things that are sold out by the final effect. In the domestic design field, there are many users who are “beloved” and are always looking at the domestic design with colored glasses, including car design. Today, the Secretary of Staff has drawn from the mascot of the Spring Festival of the Year of the Monkey to design their own cars.

Autonomous design was ridiculed, and domestic cottage winds intensified

Involving self-design, many people attributed failure, plagiarism and other reasons to late start. In fact, self-design has gone through 15 years. At the beginning of the representative year in 2001, more domestic self-designs were “stand on the shoulders of giants” and were designed through imitation and learning.

The design of borrowing (plagiarism) was not always talked about by everyone, because at that time the Internet was not particularly popular. In terms of sales, they also achieved a good market response. Many manufacturers seem to see the road to development, that is, the configuration is worse, followed by first, it must have a good salesman. The endless plagiarism has attracted the attention of the leaders. Many domestic models have been accused of being overly plagiarized by the original car design manufacturers.

Having experienced a lawsuit, if you want to learn to design your own (plagiarism), you must have a hard time. Patent squatting became one of the tricks for independent brands to play.

For example, the Landwind X7 was spit-guttered by netizens who looked too much like the Land Rover Aurora. Many netizens questioned why the Land Rover Company did not report Landwind X7 infringement. Seeing here, I am afraid that the land breeze is only calm and early in the morning, they had long applied for a patent design for Landwind X7, and it is almost impossible to legally win the land wind.

The Zotyt T600, which stands behind the concept car of the "Shentai", has achieved a sales volume of 126,121 units in 2015 because its shape is similar to that of Tiguan, its price is less than half the price of the Tiguan, and its high price/performance ratio. Increased by 96%.

If the reference (plagiarism) is only an example, I believe that independent design will not come down to this point today. With good sales and lower prices, the Shanzhai style will intensify.

Shanzhai Feng, who passed

Each person's aesthetic may be different, but there is still consensus on the conventional beauty. As a result, we do not understand why independent design will rely excessively on plagiarism. Isn’t the domestic designer door aesthetically pleasing? Can't they all create good designs?

Like the Spring Festival Gala mascot of the monkey, the answer is not necessarily the same as what you see. To say that the level of domestic designers is low? The staff officer does not think so. For example, Changan, Roewe, Guangqi Chuanxi and other independent brands have made everyone re-understand the independent design.

Whether it is Chang'an, Roewe, or Guangzhou Automobile, they have invested huge sums of money in the design. Changan has an overseas design department in Turin, Italy. Roewe invited a large number of international friends and designers to co-design. The current modeling director of Guangzhou Automobile is the former Mercedes-Benz designer Zhang Fan......

But why do not many other independent brands learn from the above companies? The reason is very simple. Summarize a word, money.

Whether it is the investment design department or the hire of international designers, the corresponding costs are higher. Due to the low price of most self-owned brand models, the corresponding profits cannot support the expensive design process. Some unreasonable netizens may say that it is better not to ask several designers to draw a few pictures.

The fact is that from the sketch to the final draft, it may be necessary to select hundreds of programs. After the scheme is determined, a 3D virtual model will be built. Next, the 3D model will be written in a professional greasy carving machine, followed by an engineer The work from the 1/4 or 1/5 model to the 1/2 model to the 1/1 model... After the simple modeling was finalized, there was a series of detailed designs. For example, at the beginning of the design of many vehicles, the headlights and taillights were very attractive in appearance, and the light sources also used bright LED lights. Once mass production, the effect is often compromised because of excessive cost or insufficient process.

Suffering from cost control, designing some of the cases where the actual vehicle's shape has shrunk is understandable. There is often a more serious problem with self-designing, which is "boss design." The so-called boss design refers to some entrepreneurs who don't understand design completely. Based on their intuition, they “modify” the design made by the original design team.

For example, the popularity of Lingdu, which was built specifically for the Chinese market, was designed at the beginning of the design. Because the leader opened the "Golden Port" to modify the tail design, the "Boss Line" is also what we see now. As for whether or not the grade is good, he will take a seat. (A lot of people are more than ten thousand times worse than the design of the boss, the princes are embarrassed to mention, and you can look for it when you are interested). With the "boss line" and other things, it is not difficult to understand that the ultimate effect of independent design is often unsatisfactory.

【to sum up】

It is not because there are no good designers in China but the status quo, which is mostly limited by the low profit margin of domestic cars. The car companies have to use the classic style of cottages to reduce the related expenses. In addition, for some "big companies", the boss's decision will also affect the design of the car.



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