Positioning and Target Group Vehicle Positioning: Compared to the previous generation model, the appearance and interior of the new generation Camry have adopted some fashion elements, and they have added more powerful 2.5L 6AT models. The audience is mainly locked in the 30-50. Business and home users.
◆ The main selling points: 1, a new design is more dynamic, more stylish 2, equipped with 2.0L/2.5L naturally aspirated engine, to ensure that a new generation of Camry has a more excellent performance 3, the new car interior workmanship and materials more delicate, Space to maintain the level of cash models ★ Appearance: overall design tends to be more dynamic
The new generation of Camry continues Toyota's traditional golden line. First, the inlet grille is larger in size, and the multiple effects are more like the crown style. Secondly, the headlights are more structured and sharper, and are harmonious with the Chinese network.
In terms of body size, the length and height of the new generation Camry are respectively 4825mm, 1825mm, and 1480mm. Compared with the 4825mm, 1820mm, and 1485mm of the old models made in China, the change is only 5mm in width and 5mm in height. In terms of wheelbase, the new Camry still has 2775mm, which is exactly the same as the old model.
In addition to the approximate body size and the almost identical side profile, the chassis structure of the new Camry is also the same as that of the old model, and it is still the former McPherson type/rear double link structure.
The new Camry has 16-inch and 17-inch wheels, of which entry-level 2.0L and 2.5L models use 215/60 R16 specifications, while other models are equipped with 215/55 R17 Tires. However, Camry with its design concept of the golden mean, it is difficult to highlight the dynamic elements of the vehicle through the hub configuration.
★ Interior: Continuing a calm style but the overall design is more fashionable. The new Camry's center console has been redesigned. Although the interior color of the black and black is used, the interior of the new model will be redesigned. The old-fashioned, dull image of the model was thrown away and the net, and the new interior design was clearly more in line with the appetites of today’s car owners.
★ Power: Equipped with 2.0L/2.5L power
In terms of powertrain, the new generation of Camry upgraded the old 2.4L engine and 5-speed automatic transmission to a straight 2.5L engine and a 6-speed automatic transmission. The 2.0L displacement of low-end models, will continue to use cash powertrain assembly.
The 2.0L model's powertrain is slightly behind, especially the technically backward 4AT gearbox, which is slightly lacking in fuel economy and acceleration smoothness. The 2.5L did not use the previously rumored Reiz V6 engine and replaced it with an inline four-cylinder 2.5-liter engine. This may surpass some people's expectations.
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