On February 28, 2011, Shanghai Automotive Group Co., Ltd., an international commercial vehicle brand, was officially released at the Shanghai Science and Technology Museum. Shanghai Automotive Chairman Hu Maoyuan, Shanghai Automotive President Chen Hong, Shanghai Automotive Vice President Xiao Guopu and other leaders attended the press conference to witness the internationalization of MAXUS Chase.
As an international commercial vehicle brand, MAXUS has accumulated nearly 100 years of European commercial vehicle R&D experience and accumulated profound technical knowledge. China's largest automaker, Shanghai Automotive, took a proactive approach from a global perspective and fully acquired the MAXUS brand intellectual property and technology platform.
Shanghai Automotive named the European commercial vehicle legendary brand MAXUS "MAXUS Chase," meaning that "Dazhirongrongtianxia has achieved success and achieved success." MAXUS Chase named Chinese and Western companies to reflect each other and fit the brand image of commercial vehicles. It embodies the aggressive attitude of consumers in pursuing a successful business and demonstrates the brand's vision and goals.
The MAXUS Chase brand graphic structure is a combination of three silver triangles. The shape is simple and the atmosphere is full of modern design and quality. The three triangles represent technology, trust and progress, respectively, and are the core values ​​of the MAXUS Chase brand. The upward arrow shape formed by the company not only illustrates the entrepreneurial spirit of Shanghai Auto Commercial Vehicles with positive attitude, breakthrough and pioneering and innovation, but also embodies the brand's tenet of “Constantly based on consumer demand†to exceed consumers. Expectation is the goal of brand pursuit.
The MAXUS Chase brand is an international brand launched by Shanghai Automotive following the Roewe and MG brands for the commercial vehicle segment. It is a major move for Shanghai Automotive to implement a differentiation strategy and is an important part of the Shanghai Automotive Commercial Vehicle Strategic Plan.
With the continuous development of the global commercial vehicle market, Shanghai Automotive plans an MAXUS Chase product line with an international perspective, integrating the technologies and resources of passenger cars and commercial vehicles, and gaining insight into the commercial vehicle market. Broadbody Lightbus is the first series of products that MAXUS Chase has entered into the market, and its quality, technology, safety and environmental protection are among the world's best. The product is planned to be listed in the second half of 2011 and will be launched concurrently in the international market.
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