Yongdang LED era's wave of children to enhance product added value With the rapid integration of LED lighting, the current LED products are more and more, LED has gradually become the hottest word in the lighting industry. Predicting the situation, Sanxiong Aurora perceives the broad money landscape of LEDs. Many products gradually adjust to LED direction. During the 19th International Lighting Exhibition, LED products are used to show the bright colors of Sanxiong Aurora. In order to allow its LED products to be pre-sold into the market, Sanxiong Aurora attaches great importance to the quality of LED products. In the minds of Sanxiong Aurora, high-quality products represent high added value. They hope to bring high-end positioning to the industry and retail users. Come to Sanxiong Aurora for high quality and high value-added product experience. In order to achieve this goal, on the one hand, the high quality of the product is guaranteed in both the technical level and the light source drive. On the other hand, from the point of view of the application of the luminaire, the professional design aspect and the overall solution are added to increase the added value of the product.
Of course, keeping up with the trend of the times is another strategy for Sanxiong Aurora to use LED products to fight the world. The current market is increasingly inclined to intelligent products. Sanxiong Aurora is reviewing the situation and will develop intelligent LED products as the focus of research and development. On the one hand, Sanxiong Aurora actively develops intelligent research and development of individual products. The intelligence of these LED products refers to dimming color and RGB color change. It is used less in the home. Generally, RGB color is mainly used in clubs, KTV and other entertainment places. . On the other hand, it is focused on systemic intelligence, and strives to combine LED power supply and mobile Internet. Although the entire industry has gone out of research and development, there is no enterprise brand to develop a mature application program, but the already-funded Sanxiong Aurora hopes to have some practical and intelligent products in the second half of this year or next year.
Diversified channels try to build a complete channel system. Good products need better channels to achieve market value. Sanxiong Aurora has been deeply vocal, paying great attention to the construction and management of channels, as a traditional type with a history of 23 years since 1991. Enterprises, in terms of channel construction, Sanxiong Aurora has a certain precipitation and accumulation, but this advantage is difficult to maintain under the new situation. In order to continue to maintain and expand the channel advantage, Sanxiong Aurora intends to build a relatively complete channel system nationwide. In addition to cultivating professional channels, in the past two years, the construction of retail channels has been strengthened, including retail products and distribution systems in various districts, in terms of users gaining more lighting experience in the terminal and understanding more LED products of Sanxiong Aurora. It is reported that at present, the construction of the Sanxiong Aurora channel will reach more than 1,000. The first half of the year is generally the concentrated time for the construction of terminal channels. As of May, 50.
In the past two years, the e-commerce market has gradually become a hot topic in all walks of life. Sanxiong Aurora has also started to contact the e-commerce market frequently, mainly in Taobao and Tmall with flagship stores and parcels with second-line distribution. At present, the whole industry is facing the problem of segmentation of interests between online and offline. The industry is gradually turning to the O2O model. Sanxiong Aurora is also adjusting in this direction. It is hoped that the online and offline can be ideally combined in the second half of this year and next year.
Strict quality control and energy conservation obligations Sanxiong Aurora won the bid for the high-efficiency lighting product promotion project of the National Development and Reform Commission in October last year. This is the country's full affirmation of Sanxiong Aurora energy-saving products. Sanxiong Aurora has been promoting energy-saving products since 2004, and currently LED products are the main products for energy conservation. The person in charge of Sanxiong Aurora said that although the current LED is available as an energy-saving product, there are also many second- and third-line low-end products flowing in the market. These low-end LED products cannot reach the national quality in terms of energy saving and service life. The standard for product energy conservation, but Sanxiong Aurora strictly controls the quality and pays close attention to product quality according to national standards. Therefore, Sanxiong Aurora has also won the favor of many large-scale projects. Many large venues and projects such as the World Expo and the Olympic Games use Sanxiong Aurora. product.
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