With the development of China's heavy-duty truck market, a new turning point has emerged in the development of enterprises, from price competition, product competition, and gradually entering the era of service competition. In recent days, Shaanxi Automobile Group, which has been dedicated to exploring service-oriented manufacturing models, has finally changed the industry service landscape. After ten years of user-oriented “intimate service,†it won the industry’s first Chinese well-known trademark, which laid a solid foundation for Shaanxi Automotive in the service market. The high-end image has also created a precedent for the heavy truck industry to use service as a brand name.
At present, under the will of company service slogans, it is truly possible to make a slogan and turn services into productivity. This is one of the important criteria for considering Chinese excellent heavy truck companies. In 2009, Shaanxi Auto's “intimate service†graphic word mark was recognized as a famous trademark by Shaanxi Province and established a brand-new service concept and management model. In 2011, Shaanxi Auto's “intimate service†once again achieved honor upgrading, becoming the first Chinese company to obtain a well-known trademark in the field of service for the heavy truck industry. This is recognition and recognition of its good service, and it also provides a benchmark for service transformation in the heavy truck industry in China. effect.
Ten years ago, the core competitiveness of China's heavy truck companies was still at a price game and product expansion, while Shaanxi Automobile regarded product quality and caring services as equals, and was the first to register a “caring service†brand and formulate the service in a corporate development strategy. Subsequently, a series of service initiatives such as green access, unlimited mileage services, and relief projects helped boost the brand image of Shaanxi Automotive's “intimate service†brand, and highlighted service activities such as “big S serviceâ€, “speed action†and “spring service monthâ€. It further ignited the momentum of Shaanxi Steam's service in the country. While building the industry's first service brand, Shaanxi Auto's service satisfaction index also rose to the top of the industry. In 2010, Shaanxi Automobile carried out an in-depth interpretation of its business philosophy: Germany wins the world, its service leads, and its quality achievements will increase Shaanxi Steam's service to a whole new level. It also takes service as its core concept and is deeply rooted in corporate culture.
Based on the market, the exchange is located in the user's thinking. After years of continuous improvement and upgrading, Shaanxi Auto's caring service has formed a set of standardized and honest service network system. While Shaanxi Automobile is pursuing innovative products for its customers, it continues to innovate service-oriented manufacturing business models and deepens service brands to create a more favorable situation for users. According to an analysis of authoritative sources in the industry, Shaanxi Automotive's caring service brand has won a well-known trademark in China. On the one hand, it has affirmed and praised its service operations for many years. It has realized value for customers in the service field and has won the trust of customers. It is also based on excellent product quality and overall improvement in corporate management.
With the integration of the global economy, international competition has become increasingly fragmented. For China's heavy-duty truck industry, it is not only necessary to shift from manufacturing to manufacturing in China, but also to redefine the company’s core competitiveness and development path. While providing advanced products, Also provide services and overall solutions based on the product. The full value chain caring service model created by Shaanxi Auto has created a brand new road for the heavy truck industry in China and other industries, and has become a leading navigation mark for the development of service brands for the entire heavy truck industry.
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