The wave of economic globalization has driven the globalization of the Chinese market. Overseas markets have gradually become the main and important way for national industries to seek bottlenecks. "Market globalization, brand internationalization" has become an inevitable choice for Chinese companies.
Yuchai has no choice. China's engine industry has entered the era of meager profits, and the presence of giants such as Cummins, Perkins and other multinational industries has further intensified competition. Faced with challenges and opportunities, Yuchai has established an international development path, which is both a breakthrough and a strike.
As early as the 1960s, Yuchai Diesel began exporting to Asian and African countries, but it did not become a large climate for a long time, and the export volume was only about 5% of the total sales volume. In 2007, Yuchai adjusted its strategy and adopted the “Office + Business Representative†model. From the aspects of commerce, products, services, technology, etc., it carried out extensive overseas sales and services of “one country, one case†and “one household, one policyâ€. Network construction, and registered trademarks in 50 overseas countries. This year, Yuchai's engine exports have made historic breakthroughs, and the company has achieved an annual sales of 30,000 engines overseas, an increase of 270% over the previous year. At the same time, Yuchai excavator is also exported to more than 30 countries and regions in Europe, America, Oceania and other 5 continents. The ratio of domestic and foreign sales is 1:1, and foreign agents reach more than 70.
In January 2008, Yuchai put forward the internationalization strategic goal of inheriting the past and forging ahead and forging ahead: to be bigger and stronger, to be sustainable, to start a joint domestic and international cooperation and cooperation, to accelerate the introduction and application of new and high technologies, and to develop the industry around the main business. Chain, focusing on the development of related industrial products such as engines, construction machinery, special vehicles, logistics and trade, automotive chemicals and auto parts and components, building Yuchai Aircraft Carrier, and building a business platform with annual sales of 100 billion yuan over the next 10 years to further enhance competition in the international market. It has become a large multinational corporation with world-renowned brands.
Focusing on this goal, Yuchai formulated a clear international route: Prior to 2010, promote the Asian, African, Latin American and Eastern European markets, focusing on breaking through Southeast Asia; by 2015, gradually enter the North American and Western European markets, and achieve annual export of 300,000 engines Taiwan, which accounts for 30% of the annual sales volume, realizes the internationalization of Yuchai's brand, product and production base.
Junping said that internationalization is an inevitable choice for Yuchai to open up market space, optimize its industrial structure, strive for technological advantages, break through trade barriers, and achieve international competitiveness. It is Yuchai’s realization from “Made in China†to “China.†Create "an important symbol of change.
In fact, this is where countless Chinese companies are working hard.
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