Any industry in the initial stage of transition will inevitably be a big one. After a period of competition, it will be unified. To see whether a business can finally laugh, not to look at his economic strength today, but to see whether he has the ambition of the world, the wise man who integrates resources, and embraces the broad minds of different opinions. The good model is productivity, the ability to land is the competitiveness, and the high frequency is the vitality. Whether Thousands of Million stores can become the subversive of the old order and the founder of the new order depends on whether he can “build a house with a high end for the first time†and integrate the resource layout to join the terminal and step out to create a win-win future for the industry!
After the car disorderly market competition is still low-end car market staged <br> <br> serious excess capacity, homogeneous competition intensified, the traditional channel model is approaching a dead end. Tiered cards have taken away profits that were originally owned by the brand owners; layers of price increase have increased the operating costs of terminal stores. From the upstream product development to the terminal store retail, too much waste inventory is created because of the disconnection of information; the increase in the number of brands and the duplication of channels have brought about high profits and low prices. In order to grab a bowl of porridge, some stores don’t even have shorts, and the competition begins to take off, the profit is almost zero, and even by burning money to collect passengers, spoiling the temper of the owner, in violation of the economic laws, the industry’s death and injury. Deterioration is now!
What is the reason for the brutal growth of the post-market?
The development of the Internet, especially the mobile Internet, has made cross-border operations possible. Many new business models and new formats are under the pretext of "Internet +";
There are only 170 million vehicles for 1.4 billion people, compared with 230 million vehicles in the United States. There is still ample room for growth compared to the United States. Capital and profit have entered the post-market area. What new concepts such as o2o and p2p have hit, one point? Money washing, door-to-door tires and other constant sacrifices, the people began to fanatical, it feels like not talking about a few new concepts will fall behind!
The economic development has liberated a large number of laborers. They need to be reemployed, rushing in the area where the auto aftermarket is the most lucrative land of the world, and the situation of supply saturation is presented!
On the surface, the number of cars is increasing. In fact, due to traffic jams, limited access to major cities, and other factors, the frequency of bicycle use is getting lower and lower, and the total demand for terminal services in the post-market has not increased significantly! The already saturated terminal waits for the arrival of several waiting cars at the door! A bone can cause a group of dogs to fight, not to mention that these shopkeepers also bear high rents, utilities, and increasing labor costs!
The three performances of the post-market group of dead and injured (a) some of the profits have been reduced to zero, the bargain price is still continuing ... ...;
(2) The increase in rents, utilities, labor costs, and financing costs has added to competition, and the increase in service prices has lagged far behind the increase in operating costs;
(3) After the market, many beach-goers have low academic qualifications, low funds, and relatively weak ability to set up passengers and profitability. They rely solely on traditional thinking and waiting for the rabbit to compete. In the winter of the industry, apart from price competition, they have yet to find a way out... ...
At this time, some platforms openly call for terminalization; others, under the banner of saving the terminal, are actually copying the terminal and stealing the terminal's customers.
The author believes that automotive supplies are not more expensive than ordinary electric appliances. Buying them back to the power supply can be used. Many products leave the terminal's professional services and are difficult to use effectively. Just like installing tires, have you installed tires on your car at home?
The kind of slogan that robs the terminal for the purpose of screaming to ensure the interests of the owners is in fact a rogue! Just like the bad media that encouraged doctors, it eventually made the medical industry no one succeed and jeopardized the vital interests of the masses. If the enthusiasm of the post-market terminal is affected, only the majority of vehicle owners can lose.
After the urgent need to establish a new market order <br> <br> disorderly competition in the market, the industry in chaos, the face of it, enjoy the benefits of the owner, in fact, the quality can not be guaranteed, the service can not be guaranteed a reasonable profit is The key to the sound development of any industry.
What should the new market order look like? We believe:
1, all links should have earned money, there is a reasonable profit space 2, the owner of the consumer should receive a rational return, a penny car wash itself does not meet the economic laws when the normal order of the market can not be maintained, the entire industry The balance will be interrupted, the human heart will be bad, the money will be more and more difficult to earn, the business situation will be chaotic, and the interests of the owners will be no guarantee... There must be a person or organization to jump out to rebuild the market. New order.
The chaotic world calls for heroes, and the winners will surely eat them all. After the market fights for the deer, who is the last king?
Thousands of cities million shop car service platform, late! Can it lead the construction of a new post-market automobile market? We are looking forward to it!
First, it is fair to the stores. In fact, the purchase cost is lower. It is easier for the sweat to be converted into money than the traditional purchase method. It avoids the erosion of the rubbish inventory and the entire virtual inventory with zero funds. The customers need our mall. All have, on-site orders, three days of arrival of the installation, the ability to set up customers quickly soared;
The direct purchase price from the manufacturer to the factory price, the platform is often presented with a voucher, a strong cost advantage is to get the customer's fundamental. All products are factory direct supply, to avoid the cottage, the platform can also represent thousands of stores for rights protection, the responsibility of the store is only serious customer service, and the rest are always responsible for the platform. The terminal connects to the Thousand Million Stores Mall system. The whole network is available at a price, and it is more credible. Each product has a picture and text, which can lead to the desire of the owner to order. Compared with the traditional clerk direct recommendation, it can stimulate the interest of the owner and obtain the owner’s Trust and promote terminal transactions;
Second, returning profits to manufacturers, helping brand owners to save on marketing expenses, removing intermediate exploitations, and directing goods from brand owners directly to 38,000 terminals throughout the country, and accepting hundreds of thousands of frequency selections every day; the product pages are illustrated with images, not to mention the Professional shopping guides are guided by orders, which are faster for brand owners to take delivery of goods than traditional e-commerce companies, and are more cost-effective than traditional channels. They can directly handle the national market. Brand owners can concentrate on product R&D and production. For other things, there are Qiancheng million shop platforms to take charge of, worry, save, save people, save money, and sales are more secure.
Third, guaranteeing the benefits to the owner, the basis of high quality and low price is that competition and transparency is more direct than the traditional store model. The price is transparent, which reduces the profits and flicker of the store; the choice is even greater, and it is selected according to their own needs. And no longer rely on the recommendation of the store; for the owner, is more secure than the traditional online shopping model, because all the goods from the store purchasing, equivalent to buying from the store, this model can better protect the owner's benefits.
Concluding remarks: Any industry in the initial stage of transition will inevitably have a big crowd, and after a period of competition, it will be unified. Of course, today’s world is more diverse, and different formats and modes will exist for a long time, but in terms of a specific field, the winner will certainly take it all. To see whether a business can finally laugh, not to look at his economic strength today, but to see if he has the ambition of the world, the wise man who integrates resources, and embraces the broad minds of different opinions. The good model is productivity, the ability to land is the competitiveness, and the high frequency is the vitality. Today, the auto aftermarket industry is shuffling and the market is being reorganized. It is difficult to say who the future winners are. However, “Your resources are unintegrated and others will steal your resources.†Can Qianchengwandian become old? The disruptors of order and the founders of the new order can see whether he can “build a house with a high end for the first timeâ€, integrate the current layout of resources, join the terminal, and work hard to create a win-win future for the industry!
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