The large outdoor full-color LED display has become a new force in the media. The full-color LED large-screen screen has always been an important part of the development of the LED field. It is an important part of the display of large-scale entertainment, sports events and squares. With the application of new technologies, New forms of outdoor advertising continue to emerge, and outdoor advertising full-color LED display media has emerged from time to time. Outdoor advertising is the oldest form of media in all advertising media. It is born at the same time as trade and is rooted in the city. It is closely related to the economic, cultural and social life of urban people. It is the medium of communication for brands and products. It is also a shining symbol of the city's prosperity and development. These characteristics form a unique and irreplaceable value for outdoor media.
At present, the world's demand for energy-saving, lightweight, miniaturized, high-reliability products is extremely urgent, and the LED display fully meets these conditions. LEDs are all-solid cold light sources that are smaller, lighter, and more rugged. They operate at only two volts and last for more than a decade. According to the usual definition of light efficiency, the luminous efficiency of LEDs is not high, but since the spectrum of LEDs is almost entirely concentrated in the visible light band, the efficiency can reach 80-90. LED display devices have been around for more than 20 years, and it is difficult to popularize in the first 10 years due to the adoption of raw materials and technical limitations. After entering the 1990s, with the continuous improvement of the process and the development of raw materials, LED display devices have developed rapidly in terms of life and brightness, and the cost has been greatly reduced.
The full-color LED display is not just an extension of pure outdoor media and TV media. It has a larger creative space and a three-dimensional space that interacts and communicates with consumers' time and space. It can meet the individual needs and has the concept of communication in the digital age. It is a unique form of screen. LED display is an inevitable direction for the future development of lighting, advertising and other industries.
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