The biggest challenge facing the automotive industry in 2015 is to adapt to the new normal of economic development, and to seek a new path for sustainable development under the new normal. However, how to adapt and how to achieve breakthroughs has become a key issue for the industry to solve. In this context, various car companies and parts and components companies have taken various measures and are eager to seek the most favorable development path under the new normal. But in parts enterprises seems automobile companies faced with the situation and have a big difference, then this is known as the best of times, it was the historical background of the worst of times, parts enterprises are facing how What are the challenges for the opportunities? The reporter interviewed the vice president of Honeywell Automotive Services (Shanghai) Co., Ltd. in China at the just-concluded 2015 China Automotive Industry Development (TEDA) International Forum. And general manager Mr. Jin Chenhai.
The new normal form stabilizes the auto parts market
Facing the new normal quality is more important than digital
Speaking of the new normal, Kim said that the new normal is normal. Although China's auto industry experienced a period of rapid growth in 2010, it is impossible for anything to remain at the highest point forever. Today, the auto industry has moved from an outbreak to a stationary period, and has entered the intermediate stages of low-speed growth and high-speed growth. Under such circumstances, it is more important for the industry to care about quality than quantity. To see that the total number of Chinese cars has reached about 23 million last year, the total amount is far higher than that of the United States. In the European Union and other regions, China is already the largest car market. China’s current car ownership is increasing at a rate of more than 15 million each year. This is a very large number, especially since we see that China’s per capita car ownership and GDP per capita are now in a process of further development. China, therefore, speaking from the global market, we are very confident about the long-term development of China's auto market.
Of course, compared with the past, China is now facing higher environmental pressure and needs a better environment. It is precisely because of this reason that we should put more emphasis on product quality and produce more and lower fuel consumption. The environmental protection model takes on the responsibilities of the company to further improve the level of air pollution.
The development of anything has its own two-sidedness. Honeywell took responsibility and seized this opportunity accordingly. Driven by environmental pressure, we predict that from this year onwards, the boost ratio of the entire passenger car gasoline engine will be only 22%, and by 2020 it will increase significantly to 44%. This change has further increased the market demand for turbocharged, which is a great surprise for Honeywell.
Component companies welcome greater opportunities under environmental pressure
Speaking of future domestic fuel consumption targets, Kim said that it mainly considers three aspects. First, to further optimize the entire drive system from conventional fuel technology applications such as turbocharging, to reduce wheel friction, To optimize fuel consumption. Second, it now has new energy and hybrid technologies. It also includes technologies such as the dieselization of passenger cars and the use of diesel engines, all of which can help greatly reduce fuel consumption. Currently in Europe, one of every two passenger cars is a diesel engine . China is still far below this level, and it has a great advantage in using the increased diesel engine usage rate to achieve fuel consumption standards. Therefore, the "Made in China 2025" proposed this year began to encourage the dieselization of passenger cars. Therefore, if we can further optimize the use of diesel engines and gasoline engines on passenger cars, the achievement of fuel consumption goals is promising.
In addition, the industry has been widely used in the start-stop, booster, direct injection and other technology replacement, promotion of hybrid technology can further reduce fuel consumption.
Focus and innovation are key in the new competitive situation
Speaking of suggestions for the development of local parts and components companies, Kim said that first of all, companies must focus on innovation, and it can be said that there is no further development without innovative technologies. Second, to develop tailor-made product brands for customers, this is the driving force behind the development of the company. In addition, President Jin expressed his confidence in the development of China’s domestic enterprises. He said: “China has a lot of competitive companies in the automotive industry as well as in other industries. To learn from local companies and strive to enhance Chinese-style competitiveness. The realization of development is that you have me, you and I. No matter what country's business, everyone needs to learn from each other, complement each other, continue to innovate and adhere to good The concept will surely be able to cope with increasingly complex and diverse challenges in increasingly fierce competition and find its own development opportunities.
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