The Bridgestone Tire Business has taken an important step in its strategic layout in China. In early December 2010, it will soon establish its Wuhan branch under the Bridgestone China regional headquarters and will oversee the operations of four provinces in Hubei, Hunan, Henan and Jiangxi. . At present, Bridgestone has completed its first-line layout in northeast China, North China, East China, South China, and Southwest China. The establishment of this Wuhan branch will become Bridgestone’s radiating central China and bridgeheads to the west, as well as the strategy of Central China. Important base.

The industry believes that a series of important Bridgestone initiatives in China in the near future signifies that it has opened a prelude to intensive cultivation in China's central China market. Through the establishment of the Wuhan branch, Bridgestone will not only bring greener products and better services to consumers in the central and western regions, but also bring greener tire concepts to the region.

Group strategy tilts toward China

Bridgestone China tire business has been building a complete system covering sales, production, management, and research and development in China since its localization in 1999. It is based on the principle of “bringing the best products to China”. The management policy aims to become a company that is “trusted and loved by all Chinese users”. Bridgestone has been contributing to the rapid development of the Chinese automobile industry for a decade.

At the same time, under the backdrop of China’s growth as the world’s largest auto-producing country and consumer nation, the strategic objectives of the entire Bridgestone Group are continuously tilting towards the Chinese market. The data shows that in the Bridgestone Group's sales regions in more than 150 countries around the world, the annual rubber consumption of four tire factories in China has accounted for more than 5% of the entire group and is showing a rising trend.

In the face of this series of outstanding achievements, Bridgestone never forgot to take root in the Chinese society and contribute to the sustainable development of China. In response to the government’s series of energy-saving, emission-reducing, low-carbon and environmentally friendly industrial policies, the Bridgestone Group has also promoted the world’s leading technology in advocating environmental protection while completing its corporate image from “passion beyond” to “green”. -ECOPIA green song with environmental tires and "Benda can tire renewal technology" brought to China. It is reported that, along with the hot sales of green songs with tires, Bridgestone's environmental tires project will gradually be strengthened, while its Benda can retread the tires to join the production base has reached 11. In Central China, in addition to refurbished tire factories in Wuhan and Zhengzhou, Jiangxi's refurbished factory is also under construction. With the public’s understanding of refurbishment technology and increasing emphasis on energy conservation and environmental protection, it is expected that sales of Bridgestone’s retreaded tires in China will increase by about 10 times in the next five years.

Grab the market opportunities in Central China

Central China, as the heart of China’s economic geography, has developed agriculture and mining industries since ancient times. This has also led to the development of the logistics and transportation industry. As a result, Central China has always been an important distribution point for Bridgestone’s tire business in China.

In recent years, affected by the support of national policies and the planning of highways and railways, the four provinces in Central China have continued to develop at a rapid rate. In 2009, the average GDP growth rate exceeded 12%, far exceeding the national average. Among them, as the leading Wuhan in China, the total GDP in 2009 ranked 13th in the country, and the number of motor vehicles exceeded 1 million, which occupies an important strategic position in the 12th Five-Year Economic Transformation and Western Development of China. It is the best choice for Bridgestone Central China.

Bridgestone 's geographical characteristics in Central China rely on the Group's rich commodity structure, reasonable sales strategies and high-quality product quality to seize market opportunities in a short period of time. A series of sales figures show that in the past five years, Bridgestone’s core family store network in the passenger car tire market has grown at a staggering 400%, and monthly average sales have also been achieved compared to the same period in 2006. Doubled growth. In the tire market for truck buses, the multi-brand strategy was further promoted, a rich product line was established, and on the basis of winning a wide market reputation, nearly 40% of sales growth was completed in the past four years. As a result of locating Wuhan in Central China, Bridgestone has fully demonstrated its forward-looking and strategic vision as a global Fortune 500 multinational company through a series of outstanding market operations and marketing strategies.

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