After obsessing with many traditional industries such as services, finance, and retail, O2O is now targeting the energy industry. The energy industry is another major new industry after the Internet industry and will become a new economic growth point in the future. At present, the main focus of the Internet to cut into the energy industry is in the aftermarket, especially the refueling of vehicles. So, what kind of sparks will the Internet and the two big sunrise industries touch? It is too early for the Internet to enter the mature energy industry.
O2O combined on-line and off-line is surging in the after-market
First, O2O in the car market can work?
According to the survey, in the past two years, the Internet has paid special attention to the aftermarket. At present, the capital investment in the aftermarket is almost 10 billion yuan. And in terms of company type, most Internet companies adopt O2O mode to enter the post-car market, so that the aftermarket becomes a hot item. In terms of the after-market, the relatively low entry threshold is the automobile refueling service industry, which represents the company's refueling.
Car to refueling was established in April 2015, the main operating method is to use the mobile client to provide owners with refueling service APP. From the completion of the car to refueling, A-round financing was completed in September 2015. It can be said that the pace of development is very fast. From the external environment, car refueling has a high-frequency, high-price, high-quantity market, and the low entry threshold has also led many startups to target this piece of fat. It can be seen that O2O still has a certain amount in the car aftermarket. The opportunity, especially in the refueling service.
However, in the long run, combined with the analysis of the development trend of the energy industry, the oil industry is very likely to be replaced by new green energy. Therefore, O2O Internet companies can not only see oil in the refueling industry, but must do long-term corporate planning. In general, the refueling industry behind the car service has certain opportunities for companies, but the success of the company also has a great relationship with the ability of entrepreneurs to grasp opportunities.
Second, why is the gas station O2O delayed?
For a new type of industry, it is certain that it will encounter many problems in its development. The combination between the industry and the industry is no exception. So what are the problems faced by gas station O2O?
The first is the issue of industry barriers. The reason why car-fueling O2O is favored by entrepreneurs is because its market access is high and the threshold is so low that Internet companies that want to enter the car service start from now. However, this has caused companies to fail to use technology to create barriers to the industry that competitors cannot enter. In the past, the industry will be over-competitive and the capital market will become a bubble. Numerous startup companies will have no way to see the hope of success.
Followed by the operation of the company. Internet traditional gas stations are not just online, but also offline, but combined online and offline. Moreover, refueling behind the car is also an exceptionally dependent service station for gas stations. Therefore, if the service quality of the gas station under the line is not good enough, it will easily affect the development of the Internet O2O platform. Of course, many professionals have suggested that they can use “review service†to enhance customer loyalty and improve service quality. However, “review service†also cannot affect offline service stations because there is no direct interest relationship. It can be seen that the gas station O2O model must formulate its own set of corporate operation strategies, otherwise it will be easily eliminated by the market.
Third, what are the development potential and direction of the automotive aftermarket?
For the aftermarket, the gas station O2O is just an entry point, and business owners really see billions of capital potential in the automotive aftermarket and other non-oil sectors. What are the development directions for companies that are inspiring to operate in the rear market?
First, from the product perspective, the after-market service market can be derived from non-oil business areas. Mainly include auto parts sales, convenience stores, catering and so on. Although these industries belong to the traditional industry and have already been stationed by many O2O companies, if there are unparalleled regional and special characteristics around the gas stations, business owners can naturally get closer to the water and get more money. Market control and exploration.
Second, from the service perspective. After-car service O2O platform can also provide repair services, advertising agency, and communication services. Whether it is for free or for free, you can win the goodwill of customers, thereby enhancing the credibility of the company. In order to open up the market and meet the needs of consumers, O2O companies have to upgrade their own level of diversification and their own service quality.
In addition, services such as auto-cosmetics, auto repairs, and empty car distribution can also become the development direction of the O2O industry. After all, the automotive aftermarket has great potential for development. Latecomers may not necessarily stay in the top spot. Only by grasping the market trend can they become the market leader in this market.
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