Cooper Tires, a global replacement tyre specialist, has recently joined the "China's Multinational Corporation Contribution Award for 30 Years of Reform and Opening-Up", which has contributed to China's largest 150 multinational corporations in 30 years and will participate in the Great Hall of the People on November 7th. "Together with China's Growth - Transnational Corporations Commemorate the 30th Anniversary of the Reform and Opening-up Forum."

The forum was jointly launched by 82 authoritative organizations and media at the United Nations and abroad in the Chinese enterprise newspapers. The selection of the “China Contribution Award for Multinational Companies in the Thirty Years of Reform and Opening Up” was an important part of the forum. This award is for multinational companies in 20 representative industries, and is generated after a public vote in China and careful selection by 25 authoritative experts. The organizing committee carefully studied and analyzed the impact of each company on China’s economy, industry, technology, management and people’s lifestyle. After full research and comparison, it first evaluated 150 short-listed companies and then selected 3 from each industry. Outstanding multinational corporations were included in the final list of award-winning companies for 60 companies and focused on reporting. The top level of the winning companies will also be invited to participate in the "Together with China's Growth - Transnational Corporations Commemorate the 30th Anniversary of Reform and Opening-up Forum."

Cooper tires stand out from more than 1,500 candidate multinational corporations. They have won public and organizing committees for their outstanding contributions to economic development, technological innovation, management innovation, employee production, lifestyle changes, and healthy development of the industry. It is recognized that together with Michelin, Goodyear and other tire manufacturers, they rank among the 150 outstanding multinational companies that have contributed the most to China.

As a 100-year-old company that currently ranks eighth in the world and second largest in North America, Cooper Tire has manufacturing and technology bases in North America, Europe, and Asia. After entering China in 2006, Cooper not only demonstrated the superior performance of its products through a variety of motorsports, gained experience from the races, and provided important technical references for tire R&D to produce better products and pay close attention to the development of China's racing business. , Actively participate in the 2008 China Auto Sports Commercialization Summit Forum and other activities, and also make its due contribution to corporate responsibility.

After Cooper Tires took over the ranks of the entire Chinese team, they explored a new marketing model that integrates environmental protection and entertainment cross-border marketing: in collaboration with the 13th album, they produced the first environmental record in China – replacing bags with plastic bags and paper, etc. Materials, appealing for fans to pay attention to environmental protection; designing and producing eco-bags with the network cartoonist porridge porridge; launching green dealerships, using solar energy lighting stores to achieve the effects of energy-saving and energy-saving, and other novel activities, which have aroused enthusiasm among the general public. repercussions. In the snowstorm and earthquake in 2008, Cooper also made a contribution to the company for the first time. It urgently initiated donations, applied for green lanes to transport tires, and launched donations from all employees of the company to make every effort for the society.

In terms of products, the solid-plated tires of Tire Car Tire Co., Ltd. have a high silicon content, which can reduce rolling resistance, reduce vehicle fuel consumption, and achieve better fuel economy than ordinary tires.

The “2008 China Multinational Corporations Contribution List” is an affirmation of the Cooper tires by the public and the media. It also allows more people to more intuitively understand the status of multinational corporations in fulfilling their social responsibilities and their contributions to China. Gu Sili, general manager of Cooper Tire China, said: “The corporate culture of Cooper has been telling us for a hundred years: Do the right thing. This is the most difficult criterion for a company, but we have been trying to follow it. This selection activity is very meaningful. We are also looking forward to receiving the final award, participating in forums and more corporate exchanges, and growing with China."

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