After more than ten years of development in the LED industry, the entire market has changed from the original blue ocean to the current Red Sea, especially in the low-end field, entering the lower LED packaging. Due to the large number of companies and fierce competition, the packaging industry relies mainly on price wars. However, as the prices of raw materials such as upstream chips continue to rise, and the prices of downstream application products continue to fall, the profit margin of LED package devices continues to shrink. As can be seen from the sales reports of many LED packaging companies, sales are rising every year, while profits are declining year by year, and the decline is very obvious, especially for some non-first-line brand companies. The general manager of an LED packaging company in Shenzhen revealed that there are two or three companies coming in every day in this industry, and two or three companies are smashing every day. Although this statement is considered by some other insiders to be exaggerated, they also recognize the industry. Too hot, there are indeed many new companies, and many companies have collapsed. The enterprises and brands that an industry and market can finally accommodate are limited. In the process of industrial development and maturity, small enterprises and enterprises without core competitiveness may be eliminated. The domestic LED industry is now like a saline-alkali land. A small number of companies entering the front may survive, but most of them may eventually fall. Nowadays, with the continuous compression of profits, LED packaging companies should avoid falling into low-price competition, actively seek new breakthroughs, find ways to differentiate development, and strive to form their own characteristics. Enterprises need to implement differentiated positioning, avoid the price wars of the same low-end manufacturers, and rely on providing stable, reliable, higher quality products and caring services to obtain a higher brand premium. Its mountain stone can attack Yulan Lankeding LED protection champion LED light effect 90 depends on the luminous efficiency of the chip, 10 depends on the package structure and the excitation efficiency of the phosphor; LED reliability 30 depends on the chip, 70 depends on the packaging process , packaging materials, package structure and package management; LED heat dissipation depends on the chip structure, 50 depends on the package heat dissipation structure design and heat sink material selection. The difference in packaging technology directly affects the quality of the LED. Good packaging and heat dissipation technology can make the LED work below the junction temperature of 60 ° C, and the lifetime can exceed 50,000 hours. The poor packaging technology will shorten the LED life by more than half. Lanke Electronics is well aware of the importance of the stability of packaged devices to the longevity and reliability of downstream products. Therefore, they are extremely strict on the quality requirements of LED lamp beads. They are the first domestic LED packaging companies to introduce JEDEC standards. It is the test standard that Nichia has always adopted as the father of Blu-ray. How to detect the quality of a product is to take the industry's most stringent and authoritative standards to test, I believe that a good product, is bound to withstand a variety of tests. When some companies are still deeper and deeper in the quagmire of price wars, Lanke proposes that quality is a new goal of protection and strives to develop to a higher level of renewal. When the protection level of the LED lamp bead on the market still stays at IP45, Lanke's Blue Pole 5353 product has reached the top of the LED protection champion, and the LED lamp bead has achieved the highest protection level IP68. Product innovation rides the market front blue With the gradual application of small-pitch LED products, the high-density and small-pitch LED display is expanding in indoor and outdoor applications. The industry is evaluating that the LED display is current and in the next two to three years. It shows the mainstream of the market. However, in order to enter the indoor display application market, small-pitch LEDs also face some thresholds and technical barriers that need to be crossed. Small spacing into the indoor market, the first threshold is low light and high gray, at the same time, low light and high gray will also be one of the key factors to distinguish the quality of small-pitch LED display products. For example, if you look at a hair that is magnified 200 times, the contrast is not enough, or the product with poor gray scale will have a large black color, but you can't see the hair that should have. High contrast also means black is blacker and white is whiter. . In simple terms, the contrast is the same as the full-on/full-off contrast, which is also the ratio of the brightness displayed by the test monitor to the all-white signal to the brightness of the all-black signal display. When many companies are also blocked by technical barriers outside the small distance, Lanke insists that innovation is the business purpose of Blue Ocean, and has made a key breakthrough in this bottleneck. Its black crystal 2121 and blue diamond 1010 products all show good matt effect, and at the same time, through the fine matching of materials and processes, the black and white contrast of the display is significantly improved. Lanke Electronics has always focused on the development of small-pitch products, and has been conquering the problem of small pitch. As a representative of packaging companies, Lanke Electronics has penetrated into major cities to meet face-to-face with manufacturers, distributors and distributors of large-screen display industries, sharing the latest technology and product development directions in the industry.
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