The neatly parked commercial vehicles in Zhangwan Youth Square attracted many participants and citizens.
â– Annual target mission completion 111%
â– Sales of medium and heavy trucks rank first in the domestic industry
â– Sales of Tianlong and Hercules exceeded 20,000
â– Exports from Opportunity to Strategic Transfer
â– Market share leading the industry
â– The status of the pilot in the heavy truck is further consolidated
Yesterday, the annual marketing meeting of Dongfeng Commercial Vehicle Company with the theme of “transformation, breakthrough, and win-win†was held in Dongfeng Workers’ Club. More than 900 dealers and partners from all over the country gathered together to discuss the development and sales of Dongfeng Commercial Vehicles. Mr. Xu Ping, General Manager of the Dongfeng Company, Party Secretary of the Party Committee, Mr. Nakamura Katsumi, President of Dongfeng Motor Co., Ltd., Mr. Tong Dongcheng, General Manager of Dongfeng Commercial Vehicle Co., Ltd., and Dong Dong Commercial Vehicle Company attended the meeting. Huang Gang, party secretary and deputy general manager of Dongfeng Commercial Vehicle Company, presided over the meeting.
At the meeting, they praised Hubei Condor, Shichichi Chitian and other units and individuals.
The market reproduces the "blowout" annual target mission completion 111%
Since the beginning of this year, Dongfeng Commercial Vehicle Co., Ltd. has attacked and launched a "battle of defending" in the market. From January to November, the sales of heavy vehicles in the industry totaled 450,000, a year-on-year increase of 62%, and sales of medium-sized vehicles were 210,000, an increase of 20% over the same period of last year. Sales of medium and heavy-duty vehicles totaled 660,000 vehicles, an increase of 45% year-on-year, which was the highest level in 2004. After the “blowout†of the year, there was another historical high in the medium and heavy truck market.
Against this background, Dongfeng Commercial Vehicle Co., Ltd. took the initiative to adjust its product structure and change its marketing methods, seized market opportunities, and secured its position as the No. 1 player in the domestic medium and heavy truck industry. As of November, the company sold a total of 170,000 cars. It is expected that 180,000 vehicles will be completed throughout the year and 111% of the annual target will be completed.
Heavy-duty trucks lead sales in consecutive months
In the fight against the wind and water market, Dongfeng heavy trucks have contributed. Heavy trucks sold 77,000 vehicles in January-November and 83,000 vehicles were expected to be completed in the whole year; China Card sold 56,000 vehicles in January-November and expected to complete 61,000 vehicles in the whole year. Based on the first consecutive monthly sales in the industry in a few months, the Dongfeng brand heavy trucks have firmly established the leading position in the industry this year.
Xu Ping said that in 2007, Dongfeng Motor Corporation was dedicated to building a million-class auto company and a commercial vehicle company as the birthplace and main force of the Dongfeng Business. It firmly grasped the development position of “China's No. 1 and the world’s top three†and comprehensively improved the product’s Market share and brand influence have become important support in the process of “creating a million-class auto companies and building a sustainable and sustainable east windâ€.
Sales of Tianlong and Hercules exceeded 20,000 units
On May 18 last year, Dongfeng’s new-generation heavy trucks Tianlong and Hercules were officially released. Commercial vehicle companies achieved sales of over 1,000 vehicles in 10 months, and in November this year, monthly sales exceeded 3,000 vehicles. It will exceed 22,000 vehicles annually. In this regard, Dongfeng Commercial Vehicle Co., Ltd. has become the domestic heavy-duty truck industry. From the new product release to sales of more than 20,000 units, the shortest-duty heavy-duty truck companies used to refresh the heavy truck industry, Dongfeng Commercial Vehicle sets a new benchmark for the industry's heavy truck new product launches!
Two years ago, among the Dongfeng commercial vehicle products, the proportion of heavy vehicles was only 7%. By November this year, the proportion of heavy-duty vehicles has rapidly risen to 26%, which indicates that high-powered, high-value-added heavy-duty vehicles are becoming the pillar products of Dongfeng Commercial Vehicles. The successful launch of Dongfeng Tianlong and Hercules reversed the passive situation of Dongfeng's “deficiencyâ€. It signified that Dongfeng actually had the strength to participate in domestic and international competition in the heavy truck market, completely changing the Middle East commercial vehicle in the industry. We can do image of card.
Major Changes in the Export of Commercial Vehicles From Opportunity to Strategic
2007 was a milestone year for the overseas development of Dongfeng Commercial Vehicles. In the overseas market, the influence of the Dongfeng brand continues to expand. In April of this year, at the 12th Shanghai International Auto Industry Exhibition, Dongfeng Commercial Vehicle received more than 2,000 overseas intent orders in just 6 days. It is expected that the company will achieve over 6,000 overseas exports throughout the year, including Tianlong and Hercules. More than 4,600 vehicles. Among them, the Russian and Iranian markets have made breakthrough progress and the Dongfeng brand image has been established. Dongfeng Tianlong and Hercules have realized the introduction of strategic markets and gradually became the main force for export commodities.
These indicate that Dongfeng Commercial Vehicles is realizing a significant shift from the previous opportunity export to a strategic export, and the internationalization process has been further accelerated.
At the same time, in September of this year, the "Dongfeng" brand truck was the first truck brand to be selected as a Chinese brand and was awarded the title of "China Top Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine. This again shows that the Dongfeng brand is not only located in the domestic market. Leading position, the influence of the international market is also expanding!
Market share leading the industry
According to statistics, from January to November, Dongfeng Group sold 148,000 heavy-duty trucks, an increase of 28% year-on-year, with a market share of 22%, which is a leading position in the industry. Dongfeng Tianlong's multiple models have created sales highlights one after another.
In the middle of this year, commercial vehicle companies not only consolidated the traditional advantages of the western market, but also expanded their market share in the weak regions. They not only consolidated old customers such as China Petroleum and China Post, but also opened up new customers in the logistics industry such as Debon and Weijia. . At the same time, within the commercial vehicle company, the product division and coordination mechanism is basically established, and the product focus between headquarters and subsidiaries, subsidiaries and subsidiaries is further clarified, and collaboration is increasingly smooth.
More importantly, the Dongfeng Group's market share in China and heavy trucks is continuously enriched. Dongfeng’s pilot status of medium and heavy trucks is further consolidated.
18.2 million sales targets next year
Tong Dongcheng introduced that in 2008, it will be the year of the launch of Dongfeng Commercial Vehicles and the year of transition. The initial goal is to sell 182,000 units throughout the year, among which, Tianlong and Hercules sales exceed 40,000 units, D530 series new products complete the market introduction, and overseas exports achieve 6,000 units.
Next year, Dongfeng commercial vehicles will launch the main commodities: the new Tianlong, Hercules strategic commodities; Dongfeng existing medium-sized, quasi-heavy trucks, CPB12 series of upgrading products D530 series of new products, will use the April Beijing auto show grand listing. Next year, the brand new Dongfeng own-brand passenger cars will also be rolled out in batches to further expand the Dongfeng commercial vehicle camp.
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