In order to consolidate their position and expand the territory, major auto giants in the world are crucial to the success or failure of the Chinese market. The multinational giants, especially the second camp with a sense of urgency, have once again brought the Chinese auto market into full swing. Ford is a well-founded person in this camp. The dark horse climbed to fifth place in China last year with the implementation of the "1515" strategy. The "1515" strategy that we have seen before was basically concentrated in Changan Ford, and Jiangling, who has been brewing for a long time, has basically emerged from the water. Ford's subsequent moves in Jiangling may be beyond our general imagination.
Ford betting action <br> <br> Chinese auto market in recent years, despite China slowdown, but almost flat compared to the development of the global market situation, the Chinese auto market is still huge potential, doing my part to occupy the world's largest-selling new car market, any Giants are not allowed to lose their own in the Chinese market. Volkswagen and General Motors have already formed a team of more than 3 million vehicles each relying on two joint ventures, becoming the first echelon and launching a desperate battle in China. Nissan, Hyundai, Ford, Toyota, and Honda are competing in the second tier of one million units. Since the launch of the “1515†strategy, the development momentum and investment scale of Ford Motors have also been unprecedented in the past two years. Last year, they successfully topped Toyota and Honda and ranked among the top five.
Among these, two cooperative companies, Changan Ford and Jiangling Motors, have contributed. According to statistics, the two joint ventures contributed 97% of the 93.6 million vehicles that boosted Ford's sales last year. Among them, Changan Ford, with new models such as the New Focus, Mutair, and New Mondeo, has benefited from the "1515 Strategy", which has sold nearly 680,000 vehicles; Jiangling Motors has reached nearly one-fourth and has long-term high-end light truck and pickup products. Occupying a leading position in the market segment, Quanshun’s market share has reached more than 60% of the high-end light passenger market. It increased by 18.6% year-on-year and achieved sales of 67,785 units. Not only that, as the earliest established vehicle joint venture in China, Jiangling Motors has also continuously contributed a substantial investment income to Ford Motor Company for more than ten consecutive years.
Most analysts believe that the cooperation potential of Jiangling Motors has not been fully opened, but this situation is being changed: In these years, "a Ford" action has caused Ford to sell brands such as Volvo and Jaguar Land Rover, and cleared up Mazda and other shares. However, Jiang Zeling’s strategic intent is self-evident. Also from Ford China's official website, we have already seen Jiangling as a member company has been included in the "One Ford" map. Because according to Ford’s previous policy, cooperation with Changan focused on passenger car products, Jiangling focused on commercial vehicle products. In the process of full catch-up, Ford Motor Company will want to quickly move forward and need to replicate the successful strategies of Volkswagen, General Motors, Toyota, Honda, and other foreign brands in launching joint ventures in China. In fact, Ford Motor Co., Ltd. has already given its trust and responsibility to Jiangling Motors based on its good cooperation foundation.
Wang Xigao, chairman of Jiangling shares, disclosed that due to the long-term solid performance of Jiangling Motors, from April 27, 2010, Ford, known for its strict accounting system, even actively requested sales of JMC brand pickup and light truck products from Jiangling Motors to Ford. Go global sales report. At the same time, with its dual-brand strategy that began on the day of the joint venture, Jiangling has built the most successful joint-venture brand in China through Yusheng and Yuhu. These low-key achievements have allowed Jiangling's business to gradually shift from a commercial vehicle to a passenger vehicle business such as the SUV. Now, with the initial success of the Ford 1515 strategy and the successful operation of the “Yu Sheng†project, Ford will consider moving more passenger car resources to Jiangling, and the larger actions will come one after another.
When the accelerated development go hand in Jiangling <br> <br> to expect when dropping the other shoe to the outside world, but it has quietly Ford cards. In the third time last year, it increased its shareholding in Jiangling shares by 2% and continued to be the largest single shareholder of Jiangling Motors with a share ratio of 32%. In order to strengthen the resolve of this most loyal partner in the continuation of the expedition, Ford Motor Co., Ltd. has only purchased a transit vehicle for Jiangling Motors in the Chinese market in the past 17 years, and has also acquired Changan in full cooperation with Jiangling in the past year or so. Heavy-duty auto companies, and the introduction of Ford's latest heavy truck engine settled in Taiyuan. The depth and breadth of cooperation between the two sides have been unprecedentedly advanced. At present, except for the micro-cards, Jiangling and Ford's commercial vehicles have completed their product lines from light trucks to heavy trucks.
However, the cooperation between JMC and Ford does not seem to be limited to commercial vehicles. Last year, Xiaolan New Base, with a total investment of more than 4 billion yuan, was put into operation in Nanchang. This new strategic project of recreating a new Jiangling at a higher level made Ford President and Chief Executive Officer Allan Mulally at the scene to celebrate. According to public information, the future settled in Jiangling Xiaolan will have a new joint venture of Ford's new generation of light passengers (V362), as well as more Ford brand products and development technology. In fact, at the end of 2010, Jiangling shares launched the Shengsheng brand. After testing the SUV market, Ford's production of passenger vehicles using Jiangling's cooperation has attracted much attention. Now with the launch of Xiaolan Base, both parties have clearly introduced the new Ford SUV products ((Jiangling Announcement Code U375).
With Jiangling's development from core light commercial vehicles entering SUVs and heavy trucks, Jiangling Motors has been fully integrated into Ford's large layout and has become another point for Ford’s steps in China. "After all these years, we are not only very happy to cooperate with each other, but Jiangling also provided very good returns." Ford Motor Company stakeholders did not hide their hearts when they talked about the best-performing car company in this listed company. It is understood that in Ford's global system, JMC also has achieved the best quality with the best cost control, ranking first in quality for six consecutive quarters in Ford’s global competition and six consecutive quarters in the Asia Pacific region. Service first.
After the conjoined Jiangling contingent launched the Chinese auto market, Ford's China map will also be further expanded. Xiaolan base's new 300,000 vehicle production capacity and the new cars to be put into operation in the future can lay a greater foundation for the realization of the Ford 1515 strategic target. Solid foundation, thus affecting the development of global strategy. According to Ford’s ambitious plan, by 2015, Ford expects global sales to increase by 50% from the previous year. 70% of the growth will come from the Asia Pacific region, and by 2020, 1/3 of the world’s sales will come from the Asia Pacific region. Among them, the Chinese market will be the top priority. According to reports, Ford Motor Co., which does not regard Jiangling as an “outsider†at all, has already included Jiangling Motors in its member companies. At the Beijing Auto Show this year, Jiangling will join forces to fully demonstrate the concept of “a Fordâ€.
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