In September, Mercedes-Benz still continued its unstoppable high-speed growth, surpassing BMW and Audi by 7,969 vehicles and 17,544 vehicles, and regained the top spot of the world's high-end vehicles in a single month. This is the third time this year it has won this title.
In the first nine months of this year, the Mercedes-Benz brand sold a total of 1,376,424 cars globally, a year-on-year increase of 15.2%. The gap between the brand and the BMW brand was reduced from 27,158 vehicles in August to 19,356. BMW has maintained its leading position for 10 years since 2005 and is being challenged by Mercedes-Benz.
In recent days, BMW, Mercedes-Benz and Audi have announced their September sales figures. Among them, Mercedes-Benz still continues its unstoppable high-speed growth, surpassing BMW and Audi by 7969 cars and 17,544 vehicles again, and reeleving the sales of luxury cars in the world. This is also the third time this year it has won this title.
With nearly 80% of sales in European and Chinese markets, Mercedes-Benz delivered a total of 188,444 vehicles globally in September, a 15.8% increase over the same period last year.
In September, the BMW brand achieved sales of 180,475 vehicles worldwide, an increase of 7.7% year-on-year. At the same time, its group sales also set a new record in the same period of the calendar year.
The Audi brand changed the low-speed growth that began in May. In September, global sales achieved a growth rate of 6.8% year-on-year to 170,900 units, setting the company's best September sales data.
From January to September this year, the Audi brand achieved a total of 1,348,950 vehicles sold worldwide, up 3.8% year-on-year. The gap between the brand and the BMW brand also increased from 38,038 vehicles last month to 47,830. In July, the figure was 31,113. Last month, Audi was surpassed by the Mercedes-Benz brand with an advantage of 10,880 units and fell to third place. In September, this figure was expanded to 28,474 vehicles.
Luka de Mio, marketing and sales director of Audi's management board, stated that “Given the serious market situation in some important regions, the company affirmed its sales performance in the third quarterâ€.
This year, the continued downturn in the Chinese auto market has caused Audi's sales to retreat. In order to further reverse the trend, Audi plans to launch 15 new or modified models in the middle of next year.
In fact, the rapid growth of Mercedes-Benz not only allowed it to surpass Audi and won the position of the top spot in the global premium car, but also helped it further narrow the distance with BMW.
In the first nine months of this year, the Mercedes-Benz brand sold a total of 1,376,424 cars globally, a year-on-year increase of 15.2%. The gap between the brand and the BMW brand was reduced from 27,158 vehicles in August to 19,356. BMW has maintained its leading position for 10 years since 2005 and is being challenged by Mercedes-Benz.
In the first nine months of this year, the BMW brand delivered 1,395,780 vehicles worldwide, a year-on-year increase of 5.8%.
BMW Group Director Robertson, who is responsible for BMW brand sales and marketing, said: "While facing resistance in some markets, BMW Group's car sales have continued to grow steadily. Sales in many European markets are very strong, and many Asian markets and North America are free. The development of the NAFTA region is very active. Looking forward to the fourth quarter, the new BMW 7 Series and X1 will be available by the end of October, while the expansion of production capacity in Spartanburg, USA means that we can further satisfy our customers' needs for large-scale BMW X vehicles. Strong demand. We are expected to set a new sales record again in 2015."
In the Chinese market, the Audi brand still leads the premium car market with greater advantages. In September, Audi delivered 52,894 new cars to consumers, up 3.4% year-on-year. From January to September, Audi delivered a total of 412,359 vehicles.
BMW (including MINI) sold 342,683 vehicles in mainland China in the first nine months of this year, an increase of 2% year-on-year.
In September, Mercedes-Benz achieved sales of 38,663 vehicles in China, a year-on-year increase of 53%. In the first three quarters, Mercedes-Benz’s cumulative sales in China climbed 30.9% year-on-year to 266,287 units.
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