After a long wait of nearly three years, Volvo Car Group announced on August 23 that the layout of the plants in Daqing, Chengdu and Zhangjiakou, China, was finally approved. The three production bases will be put into trial production before the end of the year, and will strictly abide by Volvo Cars' global procurement, global uniform quality standards, global R&D system and management standards, and produce quality products of the same quality as European factories. This is another milestone in Volvo's history in recent years after it was delivered to Zhejiang Geely Holding Group from Ford Motor Co., Ltd. in October 2010, marking that Volvo will fully compete in the global luxury car market.
As stated in the preface to the book "The World to the East", the world car was born in Europe and the United States 100 years ago, and then it has been eastward and has come to China. The cycle of centuries should not be just a coincidence. Geely's acquisition of Volvo is an important historical event in China's automobile industry and even in the industry, and it also reveals the development laws of the world's auto industry. The Chinese automobile has gone through 60 years. One of the most important breakthroughs is that Geely acquired Volvo. China has its own global luxury car brand. The eastward of the world not only indicates that Volvo has China as the "second home field", but also indicates that China will gradually lead the world auto industry.
Volvo is from northern Europe. Unlike other industrialized and highly commercialized places of origin of luxury cars, Volvo makes automobiles with technological innovations, and also regards environmental protection and social responsibility as the company's genes. In 1959, he invented a three-point seat belt and provided the technology to all car brands worldwide. In 1972, he invented a child safety seat. In 1976, he invented a three-way catalytic converter with an oxygen sensor to reduce vehicle exhaust emissions by 90%. 1999 Invented a unique automotive interior air quality system that allows owners to breathe the same clean air in northern Europe as in Beijing; invented city and pedestrian collision avoidance systems in 2008 to make “zero casualties†possible... its purpose is reflected Volvo respects people and loves life.
Volvo is the crown of the king of Sweden and is synonymous with the "safest" cars in the world. Its production and sales volume ranked third in the world in the 1980s and 1990s. Now, this car brand with the mission of "manufacturing cars" is closely linked with China. The Swedes are hardworking, helpful, elegant, and positive. They show an amazing consistency with Volvo owners in China. They are doctors, university professors, research leaders, white-collar workers and musicians. Writers, navigators... They are the elites of the industry and are the middle class of technology who works on their own. They are highly consistent with the "safe, low-key, high-grade" brand values ​​Volvo actively advocates. I believe Volvo will succeed in China.
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