In 2006, the China Card market only experienced a slight increase. Therefore, some people in the industry believe that in 2007, the sales of China Card will continue the development trend in 2006 and will not change much. However, a few days ago, the China Automotive Industry Association announced the first quarter of automobile production and sales data exceeded the expectations of many people. From January to March this year, the production and sales volume of China Card reached 59,076 vehicles and 52,917 vehicles, respectively, an increase of 17% and 24% respectively over the same period of last year.
Sales of mainstream card companies climbed
It is understood that although the sales growth of the medium-card market in 2006 was not significant, since the third quarter of 2006, due to the overall strengthening of the truck market, the market of the China Card has started to rebound steadily. By the fourth quarter of 2006, the Chinese card market began to rebound slightly. Sales in the first four months of 2007 continued this trend. Coupled with the boost of the Spring Festival sales season, the sales of China Cards have grown substantially.
According to analysts from Dongfeng Commercial Vehicle Company, in the first four months of 2007, Dongfeng Commercial Vehicle Company sold 23,490 mid-caps. In April, Dongfeng sold 7,882 vehicles, a year-on-year increase of 27.42%.
In addition to Dongfeng, the production and sales of China Cards of other medium-sized card manufacturers also saw a significant increase. From January to April, FAW Group's China Card sold 22041 units, which was a year-on-year increase of 34.54%; Chengdu Trump Card Corporation sold 7230 units from January to April, which represented an increase of 16.8% over the same period of last year. Chongqing Lifan Automobile Co., Ltd. sold 2965 vehicles in the month from April to April, an increase of 136.44% over the same period of last year.
Wu Yuxiang, the propaganda department of Chengdu Trump Automotive Co., Ltd., told reporters: “In 2006, the main market for ace card was concentrated in the southwest region. This year, the market for ace cards has expanded to areas such as Central China, North China, and Northeast China, and it has become the driving force behind the development of ace-cars. The main factor: Last year, Trump launched two models, namely the European Tiger and the Qianlong, which became the sales force for this year. At present, the sales network of the ace-brand vehicles in new markets such as Central China and North China has increased to more than 100.â€
The card market is more subdivided
Although the total sales volume of China Cards has increased significantly, it is not difficult to find out through careful analysis that the sales of each tonnage product in China Cards are polarized.
According to the statistics of the China Association of Automobile Manufacturers, the medium-sized cards and chassis in the 6 to 10 tons range have become the main force driving the recovery of the card market. From January to April of 2007, cumulative sales of 6 to 10 tons of China Cards totaled 35,809 units, a year-on-year increase of 18.66%. 10 to 12 tons of China Card accumulated sales of 6324 vehicles, down 39.45% over the same period last year. In April, 6 to 10 tons of China Card sold a total of 18,943 vehicles, an increase of 38.22% year-on-year, accounting for 75.15% of China Cards' total sales.
Dongfeng Commercial Vehicle Company analysts believe that the polarization of the China Card Market is the result of a more fragmented market.
He said: "Because of the economic advantages of short-distance transportation in some economically underdeveloped areas, and the ease with which the China Card can be converted into the features of construction machinery vehicles and special vehicles for municipal construction, the sales volume of China Cards will continue to rise. Moreover, due to this year, The increase in over-regulation and weight-based tolls have continued to expand the scope of implementation, resulting in the transfer of a large number of formerly reinforced mid-sized card users to the heavy truck market, which has led to a decline in the sales volume of large-tonnage cards."
This shift has also been confirmed by the increase in sales of heavy trucks this year. Industry experts pointed out that under the toll-by-weight model, heavy trucks have better transport economy, thus prompting the transfer of users from middle to heavy trucks. At present, there are nearly 200,000 vehicles sold in China each year. The use of high-tonnage card users will continue to decrease and transfer to heavy trucks.
Shaanxi Automotive Group Co., Ltd. sold 3,140 vehicles in the month of April to April, a cumulative increase of 31.55% over the same period of last year. The person in charge of the marketing department of Shaanxi Automobile Group Co., Ltd. told the reporter that because Shaanxi Automobile imported Steyr technology into its products, Zhongka also had some features of Steyr. The increase in card load capacity at low tonnage is the main reason for the increase in card sales in low tonnage.
In fact, the sales growth of the card in the first four months of this year is also related to the sales growth of the card in the previous year. As the trucks were still in the process of structural adjustments to the development of heavy and light poles last year, sales of China Cards were affected. With the rapid development of highways and logistics transportation industry in China, and the imminent introduction of some policies and regulations, the long-distance highway transportation is developing in the direction of high-speed, intensification, and containerization. At the same time, China Card is dedicated, fast, and convenient. Characteristics, will continue to promote the sales of China Card.
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