Many consumers will find that the price of lamps varies greatly when they purchase lamps. Not only are different types of products, but also products of the same brand have different prices in different businesses. In order to attract consumers, merchants will also launch special promotions from time to time, resulting in a large fluctuation in the transaction price of lamps.
The low price of the virtual standard has attracted the attention of many lighting cities. Many lighting exhibition halls have attracted advertisements such as 40% off and 2% off. An in-store salesperson said: Now the lighting industry is not doing well, and the lamps sold are the lowest discount for consumers. Some consumers told reporters that although the merchant has always stressed that it is the lowest price, the final transaction price depends entirely on your bargaining power.
The same lamp, different lighting market or multiple stores in the same lighting market are selling, this situation makes consumers scratch their heads: I don't know where to buy the best, the price is different, the quality is not clear. Many consumers said that because they did not understand the price, even if they bought the lamps in the store, they would not know whether the lamps they purchased were worth the money.
Prices are subject to channel and cost It is reported that most lighting manufacturers rarely have direct stores, and the main channel of sales is dealers. Although the price is not high for the brand, the dealer has the right to pricing. Some merchants have revealed that the current lighting company is not strong enough, and the dealers are relatively strong, so they are far from the conditions for the uniform price of each store.
But not high-priced lamps are profiteering products. The lamps themselves are personalized products, and the fashion trend is changing rapidly. After developing a product, the manufacturers are also not sure whether the styles are good or not, and generally do not mass production. On the other hand, dealers are worried about backlogs, and do not get large quantities of goods. In addition, the materials used in the production of lamps are diversified. In the case of R&D costs, bulk ordering and production cannot be realized, and the cost is naturally high. After-sales service of lamps also needs to be provided by dealers. Quality service also requires cost. If the price is too low, the service quality will not be guaranteed.
Ordinary home lighting lamps, because of the large amount of coverage, fierce competition, the price is relatively transparent. The products known as lighting, because the individualized demand is obvious, and the positioning is relatively high-end, the consumers facing are not very sensitive to the price. In order to protect the interests of manufacturers, distributors and consumers, the regulation of transparent registration prices will become a trend.
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