Three Innovations Promote New Development of Packaging Machinery

Since the second half of last year, the domestic economic development has been undergoing continuous changes, rising prices have swept across the country, labor costs have risen, and the factors that affect the economic development of enterprises have continued to increase. The rise in steel prices has caused shortage of raw materials in the packaging industry. This is aggravating the low-margin packaging machinery industry. The development of the industry faces many difficulties that need to be resolved.

At present, there are many contradictions in the packaging machinery industry, and companies cannot cope with the changes in the situation. The industry development ideology is incompatible with the development of the situation; the status quo of the talent team in the packaging machinery industry is incompatible with the urgent needs of the enterprise; some packaging machinery companies are People's understanding and use are incompatible with the laws of market economy. The technological innovation capability is weak, the progress of process technology is slow, and new product development has not yet fundamentally escaped from the situation of imitation tracking. There is little investment in R&D. The mode of economic growth is extensive, the profitability of products is low, and the competitiveness is not strong. The economic growth and efficiency improvement are still mainly driven by the scale. There is still a certain gap between the consumption of resources such as energy and labor and the advanced level. There are still some packaging machinery enterprises with extensive and meticulous management; the market awareness, competition awareness, and the sense of worry are not strong; the sense of service market and customer service and the sense of urgency and responsibility are not strong.

In the face of unfavorable factors, the most urgent is to change the development mode of various enterprises in the packaging machinery industry. Enterprises must stand at a new starting point to review and resolve the above contradictions and problems, take the scientific concept of development as the guide, change the concept of development, and strengthen Independent innovation, increase market awareness, and effectively promote the development of domestic packaging machinery industry. To change the status quo of the packaging machinery industry and promote the development of packaging machinery, Spark Company recommends that it should do the following:

(1) Innovative business philosophy. Business concept innovation, including technological innovation, service innovation, corporate culture innovation, leadership style innovation, incentive mode innovation, etc., conforms to the development of the times, only innovation can develop, but innovation is not a level of innovation but multi-faceted development Specifically, it should be grasped from the following aspects:

The first is technological innovation. 'Science and technology are the first productive forces' Only by obtaining innovation in technology can we really promote the production capacity of the packaging machinery industry and enhance the quality of production. Therefore, technological innovation should be placed first in the development of the enterprise.

The second is marketing innovation. The establishment and development of marketing concepts is the basis for enterprises to win the market. On the one hand, it uses modern information networks to grasp the market information at the fastest speed and to effectively handle information. On the other hand, using modern network marketing to provide enterprises with new and effective marketing models, which not only reduces costs, reduces manpower investment, but also can find customers in a larger market and create more flexible operating space for enterprises.

The third is service innovation. In the era of knowledge economy, service as a product of 'software' has increasingly highlighted its unparalleled importance. Traditional pre-sales, in-sales and after-sales services can no longer meet the increasingly diverse and diverse needs of customers. Instead, they will adopt a comprehensive service concept. The packaging machinery industry should improve its own service quality to maximize user satisfaction.

(2) The packaging machinery industry should promote refined management. We will carry out the detailed management activities centering on the 'five changes' and promote the improvement of the basic management level of enterprises.

(3) Integrity in the packaging machinery industry establishes a good image. Market economy is a legal economy, but also a moral economy, but also a credit economy. Corporate credit is not good, will be eliminated in the relentless competition in the market, the easiest and most practical way is to emphasize integrity in marketing activities, integrity is a guarantee of good or bad business operations, integrity will bring profits to the company.