OFweek Lighting Network often remembers a book called "The World is Flat", combined with my past work in charge of Zhen Mingli's global engineering business, in-depth communication with many customers around the world, and the experience of competing with global brands such as Philips and Osram. Feeling deeply. Under the tide of economic globalization, barriers such as trade, investment, technology, and talent are gradually eliminated. All enterprises must have rights and obligations to face the competition in the global market. As far as the LED lighting industry is concerned, the Chinese market accounts for 10% of the global market share due to population, consumption power and consumption habits. Therefore, the global market is the main battlefield of the future. Since the reform and development 30 years ago, economic and cultural exchanges have been significantly strengthened. As far as individuals are concerned, many companies have accumulated experience and reserved certain talents and technical resources and customer resources. The quality of people engaged in foreign trade is also constantly improving. All in all, Chinese society, enterprises and people are gradually integrating into the global economic system. However, compared to other multinational companies with long history in other industries, we have to admit that there is still a huge gap. From the analysis of the following indicators, China's LED industry companies can only be regarded as initial internationalization, and far from being able to achieve the level of global operation. First, the overseas market sales and profit contribution rate is relatively low compared with the company's total sales and profits. Second, in the European and American markets, it mainly uses the foundry model to earn meager profits, without brand influence. . In addition, even in Brazil, Mexico, Russia and other regions, Chinese brands have not yet become the real preferred brand. Referring to the history of human industrial development, we can conclude that the winners of the future must be enterprises that effectively and fully integrate global technology, talents, channels, markets and other resources. As China's domestic competition intensifies, knowledgeable Chinese entrepreneurs should look to the global market. In the next round of competition, how to effectively use accumulation, design global strategic planning, integrate global resources, and become the real leader of the industry. The human bright business and the green energy industry contribute. Global comprehensive project competition is the weakness of Chinese enterprises. The basis of reasonable decision-making is the awareness and judgment of a clear-cut business. According to the status quo and trends, the commercial operation of the consumer market in the lighting industry is relatively simple, and Chinese companies have already occupied a certain market share. But comprehensive project competition is the weakness of Chinese companies. Let's talk about the current status and development of the public municipal lighting system engineering business. According to my experience in participating in, planning and leading many project negotiations during the overseas market business of Zhen Mingli (HK1868), as well as the understanding of domestic LED industry companies, the judgment is as follows: 1. The overseas public lighting market has great potential, and many governments have There are renovation plans. I have been responsible for negotiations on projects in Canada, Brazil, Mexico, Turkey, Russia, Bangladesh, Thailand, etc., and I receive many similar project plans every year. 2. The ability of Chinese companies to participate in overseas public municipal projects is still very low, with few successful cases. The overseas public municipal project is a very systematic business, and its negotiation and operation process require multi-participation and coordination. 1234
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