After nearly 10 years of rapid development in China's heavy truck market, market competition has been surging, market development has changed rapidly, and the competitive landscape has become unpredictable. The implementation of policies such as toll-by-weight pricing led to further subdivision of the heavy truck market, and the difference between road vehicles and engineering vehicles has further increased. Increase. Therefore, in order to consolidate the status of the industry and expand market share, major OEMs have launched new products or even new series of products to seize market segments. From the heavy truck HOWO series to the Dongfeng Tianlong series; from the liberation J6 series to the Valin Kama series. The market proves that after two years of development, Dongfeng Tianlong and Zhongqi HOWO have become the main models of their own OEMs. This once again stimulated the enthusiasm for the development of new products from various OEMs. The replacement of heavy trucks has seen the emergence of spring gardens and blooming flowers.
Although heavy truck market products have appeared in a contending pattern, each company's product positioning and technical route vary according to the company's strategic development needs. The launch of new products is generally targeted at domestic high-end or high-end markets. There are generally three routes to their deployment:
The first route imports the powertrain. The product is positioned in the domestic high-end market, highlighting the reliability, load-carrying capacity and durability of the product. The configuration features of this model are the key components of the powertrain, brake system and steering system imported from abroad, priced at more than 400,000 yuan. For example, Dongfeng Tianlong, Hualingxing Kaima, etc., whose target markets are mainly users of European and American markets or domestic imported brands, users of modified vehicles such as mixers and pump trucks, and users of inter-provincial long-distance logistics vehicles;
The second line takes over the commanding heights of technology. The product is positioned in the domestic high-end market, highlighting the technical, comfort, safety, light weight, and intelligence of the product. The configuration feature of this product is that the main component assembly adopts domestic parts, air suspension, AMT (automatic gearbox), ABSASR PTMMEBL , electronically controlled doors and windows, electronically controlled mirrors, CAN bus technology, GPS, etc., priced between 35-45 million yuan, such as HOWO-A7, Liberation J6, etc., products mainly as a strategic product of the company, its target market is The users of long-distance logistics vehicles in developing countries or foreign countries have a relatively small market space and will have room for growth in the future;
The third line attaches importance to product cost performance. The product is positioned in the domestic high-end and high-end products, highlighting the product's cost-effectiveness, reliability, stability, and bearing. The configuration features of this model are the selection of the best domestic components, such as powertrain, transmission system, brake system, and steering system. Brand engine (Shanghai Hino series, Cummins series, etc.), joint venture brand gearbox (such as Eaton, Hangzhou ZF, etc.), Hande Axle, domestic ZF8098 steering gear, joint venture brand brake elements, etc., priced at 25-35 yuan Between Wanzhou, Shangqi Iveco Hongyan Jieshi GENLYION, its target market is the domestic mainstream market.