On February 18th, 2009, this day was a day of ordinary work for Dai Yaowu, who was responsible for the departure of Valin, and it was an unusual special day. This time, he exported more than 300 Hualing self-made cars to Algeria. On the days when the bridge's 100 mixer trucks and dump trucks were loaded on the ship, the team he led safely traveled to the port and made a final inspection with the technicians. The axles did not have any problems. This is the first time that Valin switched the original state of technology in large quantities. The standard is equipped with an axle developed by Hualing. It is also the largest number of Hualing axles to match Hualing heavy trucks after the last small batch of exports to the Angolan market.
The manager Tang Yuanzhi who once successfully managed to enter the Angola market with Volkswagen's autonomous axles in batches, said: “The biggest weapon of our own brand is still low price and low quality. Even if the product quality of the same technical parameters is lower than the international brand, we will export In other markets, there are a variety of vehicles and bridges. What brands have to offer to start services is particularly troublesome. In some cases, the supporting manufacturers send urgency to our distributors to send past parts and components, which are not compatible with the products, and we initially entered the Angola market. Most of them are sprinkler trucks, oil trucks, and truck cranes. As a result, they are intangibly affecting the brand image of our products. Now, Hualing heavy trucks are equipped with their own unified axles and convenient services for our market development. Created many opportunities." Tang Hongcheng, who is responsible for Valin's online business platform, said that after the foreign company knew that Hualing had independently developed the axle, many foreign professional vehicle maintenance companies were interested in reaching cooperation with us to promote our products. We temporarily declined them because the current China Ling’s axle is still limited to the customers of Hualing Heavy Trucks. Its excellent technical ability is the sword for our products to open up the market. We don’t want to grant this sword to others for the time being!
Layout axles, long industry chain
Huai Ling Automobile General Manager Liu Hanru's own axle support project of Hualing said: “The Chinese companies need the control over the industrial value chain and the value of the company’s value to be controlled by the people. They are in control of the general trend of industrial development. In the long run, overseas operations of Valin Automotive will have to be based on the entire world, and we must extend the value chain. Cutting into spare parts is the only choice. The Wuhu Air Compressor project we test for water is to extend the value chain of bulk cement equipment. And the successful deployment of heavy-duty truck chassis is our best attempt to extend downstream value. Today, we are the best implementation of our strategy.
In fact, what really made Wal-Mart feel bad about it was the blow-out market that caught offenders after the 2008 snowfall. As soon as the customers at the gate waiting in line to pick up their cars, Hualing’s material department did not abandon the order to the axle plant, but instead Under the circumstance, the purchasing staff directly went to the resource factory, etc., and Valin, which has been the main differentiation in the market, apparently has not been able to gain too much right to speak in this “Star Wars†on automotive spare parts resources. Hualing, which has a good relationship with Mitsubishi, Isuzu and Carter, can use imported engines to make up for the lack of certain engine resources. However, without an axle, the vehicle cannot go offline and many orders evaporate. Having tasted the Hualing people whose resources were constrained by this painful experience, they quickly made a collective decision to plan a project with a total investment of 180 million yuan, a workshop area of ​​33,000 square meters, and an annual production capacity of 65,000 drive axles in a single class. The goal is to completely jump out of the competition for resources. This main battlefield for the product in the 2009 crisis under market development to prepare a more bombshell!
Wang Biao, who entered the company in 2005, is a member of the research team of the Hualing Axle Project. At first he secretly engaged in the development of product drawings for the axles. He was appointed as a member of the Axle Project Team as an ordinary technician. He and his comrades in the project group spent a few months drawing and testing cats in a small room on the third floor, lighting up the original "Starfire" of the Hualing Axle. “In the high temperature stage of last year, the most pleasant thing we could possibly do was to pat mosquitoes, eat popsicles while discussing technology, and from preparations to today's mature production of Styr and Benz technology axles, we spent more than two years, Work from the early simulation of the axle load test to the fact that late-matching to the heavy-duty truck, in particular, the problem of anti-heavy-duty faults in the axles, many axle industries have detected that we are engaged in research and development, and we have adopted uncooperative The team did not exchange ideas, but the axle team finally solved various problems. We did hundreds of experiments. All of this was to make our self-developed technologies more mature and lay the foundation for today's batch matching. "" Looking back on this bumpy process, Wang Biao can not help but be a little excited!
Amazingly sorry, Arvin
In China and internationally, “Arvin Meritor Manufacturing†and “Arvin Meritor Brand†have always been considered as the top representatives of construction machinery and commercial vehicle axles. They are “advanced technologyâ€, “exquisite workmanship†and “excellent qualityâ€. It is the endorsement of ArvinMeritor's products. The broader development space brought about by the lagging technology of the “China Axle Market†is the focus of their attention. As early as 2006, Meritor and Xugong jointly established Xuzhou Meichi Axle Co., Ltd., which is currently China's largest business, but the products produced mainly for the construction machinery and special vehicle market. Valin intends to extend its downstream core spare parts strategy. If the appropriate combination of ArvinMeritor with the unique axle technology advantage can definitely increase the value of China's heavy-duty truck industry chain competition, then it will gain a new foothold in the international commercial vehicle business. Blue Ocean."
Valin’s action on the axles still makes Arwen Hikaru who wants to actively share the cake of China’s commercial vehicle axle market. After the two sides had contacted several times for light and shade, the Chinese Ministry of Operations also invited Valin in July 2007. The manager visited Arvin Meritor’s axle manufacturing facility in Finland, which provides axles for Volvo’s European operations. Dan Jonathan, general manager of the division, and Guina Nielsen, the chief financial officer, personally took the Chairman Liu Hanru to the workshop. A visit was made to the Technical Design Center, where we saw the fully automated operation equipment and strict computer control processes of the Mei Chi Plant, and almost zero-error and zero-mass quality control. Liu Hanru could not help but admire the Western advanced management methods and technologies. He spent a full 20 minutes in front of a fully automated main gear cutting machine, thinking about every piece of technology. Before he came, he still considered whether it was a small-scale test water production and then expanded, or directly into the high-end technology and production of two kinds of project development. He has already had his own plans. At noon’s negotiation table, one side’s self-confidence of his own technical superiority, one party’s self-confidence, and strong and unyielding resolute determination led to a collision. When talking about the prospects for cooperation between the two sides, Liu Hanru changed his usual elegance. “You guys In China, I would like to support (heavy truck bridges). If I worry about the difficulties of the pre-operation, I will not give them to the land and no one will give them. I (Valin) can designate two workshops for you (Arvin Meritor). To do it alone, I have several thousand acres of spare parts industrial park in the development zone, and can also give you, during your early market development, I can also give you an optimal supply, with Hualing heavy truck directly into the mature China's commercial vehicle market, but if we talk about the right to control and discourse, right and left my right to operate, then we still go all the way to the side." Obviously, Chairman Liu Hanru, who has been leading the “independent research and developmentâ€, has not promised the cooperation framework of the two parties until now. However, he and his Axle Corps themselves had entered the battlefield of “combatting†commercial vehicle axles. In December 2008, the Shanghai BMW Auto Show, which matched all the HO8 high-end heavy trucks of Hualing Autonomous Axles debuted, and Guar Nilsson, CFO of ArvinMeritor, who unveiled them jointly with Liu Hanru, exclaimed at the “Waring Speedâ€. At the moment the camera shutter clicked, the awkwardness of the Avinmeiche was captured. However, we cannot help wondering whether two companies with superior advantages in their respective fields will come together once again on a certain date in the coming year.
Develop your own "sword regiment"
In 2009, Hualing established a comprehensive axle technology center to start the layout of the axle business on a large scale. Since the axle needs a strong technical team, the axle implementation strategy has continued to this day. In Hualing's basic corporate law, it is clearly stated that talent is the first resource and that the wisdom of all employees has been developed. The company's development will have perpetual power, and high-quality products will be produced by high-quality people. Obviously, General Manager Liu Hanru hopes to build a mature vehicle axle technology platform with his own technical strength and his own resources. At present, the closed domestic axle market makes enterprises lack the driving force for R&D investment, and only market competition is the only factor that promotes the advancement of the company. However, commercial vehicle companies' closeness and self-preservation of axle resources make enterprises lack of urgency and short-sightedness. Reluctant to invest in research and development. Most axle companies lack the reserves of technical precipitation and R&D talent, and they are unable to invest in R&D. Each successful product that is successfully brought to market will be the target of competitors' copying. Representatives such as Dongfeng EQ153 and Liberation 457, etc., therefore, the R & D investment in the axle industry has become a typical case of the "big pig pig theory", who are not willing to give big investment in research and development. Valin's entry into the axle business is to stir up this closed market, inject fresh blood into it, and push China's axles to move closer to European standards. "As for the competition between Steyr and Mercedes-Benz, which is the mainstream of heavy trucks in the future, that one is more suitable for Valin, the two are excellent, and both of them are finally mass-produced. The intention of Valin is obvious: that is, the technology is not selected, and the product is determined by the market. It is the truly good product that can satisfy the market. This is the customer-oriented development strategy in the current business operation." As for the current state of the technology of domestic heavy truck bridges, Minister Hua Huting of the Hualing Axle Project said: It is undeniable that the Style wheel-side reduction bridge is currently the most widely used heavy-duty axle in China, but in recent years, various domestic axles The company has introduced foreign technologies, or independently developed various heavy-duty axles, some of which are also widely used, such as Liberation 457 and Dongfeng's 462. Others such as CNHTC's introduction of Meritor's 495 and Hande's axles introduced MAN's 485, the liberation of the development of the 500, Dongfeng development of the 508 and so on. These products make up for the gap in China's heavy-duty product spectrum, but there is still a long way to go in terms of improving reliability. Whereas, from the design point, Valin draws on the product design and technology of the joint Austrian and German twin axle axles. It more closely combines the actual needs of the Chinese heavy truck market, integrating more elements of China, and our technology and The team of craftsmen are all dry from the grassroots level. They are hard-working teams. They will be the core of the axles in the future!
The excellent performance of the independently developed Hualing axles in terms of fuel economy and anti-overload will become the Yitian Sword of Valin Heavy Duty Trucks.